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Sloan Lubrication Systems is a 4th generation family business. We design, manufacture, and install lubrication systems for multiple industries with a focus on natural gas compression, refining, and rotating machinery. Entering our second century of service, our objective is to grow our business in current and new markets while continuing to provide an excellent place to work for our team. The key to our growth is simple, we believe in enjoying what we do and treating our employees like family. We take care of our employees so they can take care of the customers. 


Position Summary


The Marketing & Content Specialist is responsible for planning, creating, and coordinating marketing communications that support Sloan Lubrication Systems' growth objectives. This role serves as the primary creator and coordinator of customer-facing content, marketing collateral, digital communications, and sales support materials. 


Working closely with Marketing, Business Development, Sales, Engineering, Production, and external partners, this individual will help ensure that Sloan's products, services, expertise, and brand are communicated consistently and professionally across all channels. 


This is a for a motivated marketing professional who can contribute immediately with limited training while developing broader skills in marketing strategy, brand management, product marketing, and business development support. The successful candidate will be comfortable balancing creative work, project coordination, and cross-functional collaboration in an industrial manufacturing environment.

Requirements

  

Content Development & Marketing Communications 

· Develop, manage, and maintain the company's marketing content calendar. 

· Develop, schedule, and publish content for LinkedIn and other approved digital channels. 

· Plan, coordinate, and publish monthly newsletter campaigns for customers, prospects, and partners. 

· Create targeted marketing communications in support of sales, business development, customer   retention, and strategic growth initiatives. 

· Write, edit, and proofread articles, case studies, customer success stories, product announcements, email campaigns, and other marketing content. 

· Ensure communications align with company branding, messaging standards, and business objectives. 


Sales & Business Development Support 

· Develop, update, and maintain sales collateral, including brochures, product sheets, presentations, application guides, and digital sales tools. 

· Support account-based marketing efforts and targeted customer campaigns. 

· Assist Sales and Business Development with customer-facing materials and communications. 

· Develop content and assets to support product launches, strategic initiatives, and growth opportunities. Work directly with commercial teams to identify communication needs and create resources that improve customer engagement and sales effectiveness. 


Technical Content & Training Materials 

· Collaborate with Engineering, Production, Sales, and Business Development to develop technical and educational content. 

· Create and maintain technical documentation, product literature, training materials, product demonstrations, instructional videos, technical presentations, application guides, and customer education resources. 

· Translate technical concepts into clear, professional, customer-friendly communications. 

· Organize and maintain marketing and technical content libraries within our document management system 


Graphic Design & Visual Communications 

· Design and maintain professional customer-facing marketing materials and sales collateral. 

· Create digital and print-ready graphics for campaigns, trade shows, social media, presentations, product literature, training materials, and company communications. 

· Apply company brand and visual identity standards consistently across customer-facing materials. 

· Work with internal stakeholders and external vendors to maintain visual quality and brand consistency. 

· Develop reusable templates, design standards, and scalable marketing assets. 


Digital Marketing, Website & Brand Development 

· Support ongoing website content management and improvement efforts. 

· Work with the Director of Marketing and outside vendors on the website modernization program. 

· Assist with website content strategy, organization, information architecture, and user experience improvements. 

· Support company rebranding initiatives and implementation across digital and traditional marketing channels. 


Events & Trade Shows 

· Coordinate marketing activities for trade shows, conferences, customer events, and industry programs. 

· Assist with exhibit planning, logistics, promotional materials, presentations, product demonstrations, and event preparation. 

· Coordinate contributions across departments to support professional and effective event execution. 

· Support post-event communications, content development, and follow-up campaigns. 


Marketing Operations & Project Coordination 

· Help establish and improve marketing processes, standards, templates, and content workflows. 

· Coordinate marketing projects across departments and with outside vendors. 

· Maintain project schedules and support timely execution of marketing initiatives. 

· Assist with measurement and reporting of campaign and communication effectiveness. 

· Identify opportunities to improve marketing efficiency, content quality, and customer engagement. 

· Perform other reasonable duties as assigned. 


Knowledge, Education & Experience

 · Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, Business, or a related field preferred. 

· Two to five years of experience in marketing, communications, content creation, graphic design, or a related role. 

· Experience managing business social media channels and content calendars. 

· Experience developing professional marketing collateral and customer-facing communications. 

· Experience with website content management systems, email marketing platforms, CRM systems, or related marketing technologies preferred. 

· A portfolio demonstrating graphic design, layout, and content creation capabilities is required. 


Skills & Abilities 

· Excellent written and verbal communication skills. 

· Strong graphic design, layout, typography, and visual communication capabilities. 

· At least moderate proficiency with Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop, or comparable professional design software, is required. 

· Ability to independently create professional sales collateral, presentations, brochures, advertisements, social media graphics, and branded marketing materials. 

· Basic video editing, photography, and multimedia content creation experience preferred. 

· Strong organizational and project management skills with the ability to manage multiple projects and competing priorities. 

· Comfort working with technical subject matter experts and translating complex information into clear, customer-focused communications. 

· Strong attention to detail and commitment to quality. 

· Self-motivated, curious, and able to take ownership of projects with limited supervision. 

· Proficiency with Microsoft 365 applications. 

· Interest in industrial products, manufacturing, engineering, and technical marketing is highly desirable. 

· Ability and willingness to travel periodically for trade shows, events, content development, and other business needs. 


 Sloan Lubrication Systems is an Equal Opportunity Employer.


Sloan Lubrication Systems complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex.


Sloan Lubrication Systems cumple con las leyes federales de derechos civiles aplicables y no discrimina por motivos de raza, color, nacionalidad, edad, discapacidad o sexo.

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