Marketing & Promotions Manager (CRM) (Ref: OS00281) at our role in Hong Kong

About our role

We are now looking for a talented Marketing & Promotions Manager to be part of our dynamic team. Reporting to the Senior Manager, the incumbent will analyze data and programme effectiveness, develop and implement CRM initiatives in seasonal and ad-hoc marketing campaigns, and build partnerships with retail tenants and relevant third parties for member acquisition and retention.

Responsibilities will include

Lead a CRM team to manage the loyalty programme of Pacific Place
Plan and implement CRM campaigns and initiatives to acquire high quality members, build loyalty of the existing members and maintain a healthy CRM sales growth
Work closely with IT, digital and the data analytics teams on the loyalty programme’ s app and system development
Identify and develop strategic partnerships for the loyalty programme
Manage the VIP relationship management team and make sure the team is well engaged with both top members and tenants.
Make sure the operations of the VIP lounges are smooth and the experiential offerings are up to standard
Work closely with the brand marketing team and the digital marketing team in formulating and implementing CRM tactics in various types of marketing campaigns

Together with creativity, integrity and passion, our ideal staff should be / have

University degree, preferably in Marketing or related disciplines
Minimum 8 years of marketing and promotions experience in advertising, branding, events, sales promotions, partnership, PR and digital marketing with at least 2 years in a supervisory role
Experienced in working with agencies of different scopes such as creative agencies, advertising agencies, PR agencies and event production house
Excellent project management, interpersonal, time management, and presentation skills, will strong marketing sense for assisting in strategic planning
Proficient in spoken and written English and Chinese
Good PC skills in MS Word, Excel and PowerPoint
Candidates with all-round marketing experience in the shopping mall or retail complex would be highly preferred

Join us

You are invited to submit your application via the Apply button.

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive. If you require special assistance, due to disability, during any part of the recruitment process – including the online application and/or the selection process – please reach out to us via email (as specified on the job application website) at any time.

If we haven’t contacted you six weeks after your submission, then please consider your application unsuccessful this time. All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region’s Personal Data (Privacy) Ordinance.

To find out more about Swire Properties’ Sustainable Development (SD) 2030 Strategy, especially in the area of People, visit www.swireproperties.com/en/sustainable-development/people.aspx.