Title: Senior Analyst - Digital Optimization
Location: Chicago, IL (Hybrid - 2 days a week in Willis Tower office)
Start Date / End Date: Not Specified / ~7 Months from start (Based on 1,232 total hours)
Schedule: 40 hours per week (8:30 AM - 4:30 PM)
Equipment: Not Specified
Interview Process: Successful completion of interview required
Number of Openings: 1
POSITION OVERVIEW
Digital Optimization & Insights is a center of expertise responsible for deeply understanding our digital experimentation data and our customers, and how it intersects with product optimization and strategy. The Senior Analyst - Digital Optimization will be responsible for the analytics and insights that drive the direction of our customer-facing digital products. This individual will engage with cross-functional teams to facilitate insight-driven decisioning, innovative thinking, and rapid experimentation to test and learn new and improved customer experiences.
DAY-TO-DAY RESPONSIBILITIES
- Rigorous measurement of experiments and campaigns to build a data-driven story that conclusively and effectively communicates the outcome
- Identifying optimization opportunities through data analysis and hypothesis generation, then designing support for experiments to successfully test hypotheses
- Performing analysis to drive digital channel experience recommendations that improve channel throughput and customer experience
- Developing the approach and methods to define and solve digital and traveler problems through quantitative and qualitative analysis using various research and data science methods
- Presenting data-driven insights to executive leadership and business stakeholders to ensure best practices are shared across digital channels
- Working with UX designers, Dev, and QA to ensure proper data flow, experiment boundaries, and that designs convey the intended story
TOP 3 REQUIRED SKILLS
- Digital Analytics & Customer Behavior Analysis (3+ years)
- Experimentation & Test Design (3+ years)
- Advanced technical skills using Google Analytics/Big Query, SQL, Quantum Metric, and Tableau (3+ years)
ADDITIONAL DESIRED SKILLS
- Dotcom and Mobile app analytics and experimentation experience
- UX research and customer journey analysis familiarity
- eCommerce or digital conversion optimization experience
- Experience with experimentation platforms (e.g., Optimizely, Adobe Target)
IDEAL CANDIDATE PROFILE
The ideal candidate is a Senior Insights Analyst with a strong quantitative background and a genuine passion for delivering data-driven insights. They possess excellent communication skills with the capability to translate complex statistical analyses into actionable, executive-level narratives. This individual thrives in a collaborative environment, bridging the gaps between Product, UX, and Engineering teams to optimize user experiences.
Required Skills :
Basic Qualification :
Additional Skills :
Background Check : No
Drug Screen : No