This role is being handled by Via, a secure hiring platform used by employers to review candidates.
After applying, you will be invited to create your profile on the Via platform. Your profile stays anonymous until you match.

Marketing Analyst
Milton Keynes (Hybrid) | £43,000 – £51,000 + up to 20% bonus + share plan | Permanent
My client, a well-known, franchise-led consumer brand with a strong UK & Ireland presence, is looking for a Marketing Analyst to join its Insight team. This is a great opportunity for an analyst with 2+ years’ experience to take real ownership of marketing performance data across digital and offline channels, and to see their insight directly shape how a major brand spends its marketing budget.

The Role
You’ll turn marketing data into clear, actionable insight on campaign performance and customer behaviour, working closely with Digital, Marketing and Data & Insight colleagues and presenting findings to stakeholders across the business and its franchise network.

Key Responsibilities
Analyse campaign performance across digital and traditional channels, identifying opportunities to improve
Build and maintain reporting and dashboards that give a clear view of marketing performance
Support the design and delivery of testing to maximise return on marketing investment
Extract, interpret and present data from Google Ads, Meta, Google Analytics, BigQuery and SQL databases
Work with Digital, Marketing and Data & Insight teams to ensure data quality and consistency
Communicate insights and recommendations clearly to colleagues and franchise partners
Support senior colleagues with ad hoc analysis, business cases and strategic marketing projects
Ensure compliance with UK and Ireland data protection and ePrivacy legislation

About You
Degree in marketing, economics, mathematics, business or a related numerate discipline
2+ years’ experience in a marketing analytics, digital analytics or data analyst role
Experience measuring marketing campaigns across digital and/or traditional media
Strong Excel and SQL skills, and comfortable working at pace with large datasets
Working knowledge of Google Analytics and BI/visualisation tools such as Power BI
Experience with Google Tag Manager and data collection for marketing platforms
Good understanding of data protection and the safe handling of customer data
Able to translate data into clear recommendations for non-technical audiences
Proactive, curious and detail-focused, with a talent for building relationships across teams

What’s On Offer
Salary of £43,000 – £51,000
Discretionary bonus of up to 20%
Discretionary 2. 5% share incentive plan
5% matched pension
Health and dental benefits
Staff discounts
Hybrid working from the Milton Keynes head office

Register your details on Via to progress your application. Create one profile and be matched to this role and other relevant opportunities, including roles advertised exclusively on Via.