Responsibilities:

• • Lead, mentor, and manage the marketing team to foster professional growth and ensure high performance across all initiatives.
  • Develop and execute brand marketing strategies aligned with company goals; ensure all activities reinforce brand positioning as an aspirational and relevant fashion brand.
  • Lead marketing campaigns, product launches, brand activations, and events from end-to-end planning to performance evaluation.
  • Run integrated marketing campaigns across both digital and offline channels while maintaining strict brand consistency.
  • Build and manage collaborations with external partners, media, and influencers; optimize the Shopee KOL Affiliate program to drive awareness and sales.
  • Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams to sustain customer engagement and loyalty.
  • Sync marketing initiatives with product launches, stock availability, and retail sales targets to boost product visibility.
  • Monitor trends, consumer behavior, and competitors; analyze campaign performance and budget efficiency to translate data insights into actionable growth plans.
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Requirements:

• Minimum Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 10 years of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries.
• Proven experience in leadership, team management, and mentoring team members.
• Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies.
• Proven experience in planning and executing brand activations, partnerships, collaborations, and events.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to analyze campaign performance and derive actionable insights from marketing data.
• Strong commercial awareness and understanding of customer behavior and market trends.
• Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics.
• Creative thinker with strong attention to detail and a proactive, solution-oriented mindset.
• Ability to work effectively in a fast-paced and dynamic environment.