About Worthy
Worthy Oceania is a third-generation, family-owned business with a strong history across New Zealand, Australia and the Pacific Islands.
Our FMCG division operates through two established businesses, Worthy Products and Dutch Rusk, distributing a diverse portfolio of leading local and international brands across New Zealand.
With over 75 brands, more than 3,000 active customers and a growing nationwide distribution network, we service a broad range of channels, including grocery, convenience, service stations, hospitality, entertainment and independent retail.
As we continue to grow, our focus is on building a more integrated, consistent and high-performing nationwide FMCG distribution business.
About the Role
We are looking for an experienced, commercially driven Sales Lead to join our FMCG division and help drive the next phase of our growth.
This is a hands-on leadership position combining people management, sales strategy, business development and direct territory management.
You will have Territory Sales Managers reporting directly to you, providing leadership, direction and accountability across their respective territories.
Importantly, this is not a desk-based management role.
You will also be responsible for managing your own sales territory, maintaining customer relationships, identifying new business opportunities and delivering sales results.
We believe great sales leadership comes from understanding what is happening on the ground. You need to know your customers, understand the competitive landscape, recognise opportunities and be comfortable getting out into the market alongside your team.
Key Responsibilities
Sales Leadership & Team Development
Lead, coach and develop five Territory Sales Managers.
Set clear sales targets, KPIs and performance expectations.
Drive accountability, consistency and execution across territories.
Conduct regular field visits and work alongside your team to identify opportunities and improve performance.
Build a high-performing sales culture focused on ownership, results and continuous improvement.
Territory Management & Direct Sales
Manage your own sales territory and deliver against revenue, margin and growth targets.
Maintain strong relationships with existing customers while actively developing new business.
Conduct regular customer visits and maintain a strong presence in the market.
Identify opportunities for ranging, distribution expansion and increased sales.
Lead by example through direct selling, customer engagement and commercial execution.
Commercial Performance & Business Growth
Monitor sales performance, profitability, customer activity and territory development.
Work closely with procurement, operations and senior leadership to maximise commercial opportunities.
Support new product launches, promotional activity and brand development.
Identify market trends, competitor activity and opportunities for business expansion.
Contribute to the continued alignment of Worthy Products and Dutch Rusk into a stronger nationwide distribution network.
What We're Looking For
Proven experience in FMCG sales, ideally within wholesale distribution, grocery, convenience or route-to-market sales.
Previous experience leading and developing sales teams.
Strong commercial understanding of pricing, margins, sales targets and customer profitability.
Demonstrated ability to grow sales territories and develop new business.
Excellent relationship-building, negotiation and communication skills.
A practical, hands-on leadership style with a willingness to get out into the field.
Strong understanding of the New Zealand FMCG landscape and the challenges faced by retailers and distributors.
Someone who can balance strategic leadership with day-to-day sales execution.
A proactive, accountable and results-driven mindset.
Why Join Worthy?
Worthy is going through an exciting period of growth and transformation.
As we continue to bring our businesses closer together, expand our distribution capabilities and strengthen our national presence, this role offers an opportunity to make a genuine impact on how our sales function develops.
You will have the opportunity to lead an established team, manage your own customer portfolio and play a key role in shaping the future of our FMCG division.
We are looking for someone who is equally comfortable leading a team, negotiating with customers and getting out on the road to close a sale.
If you are an experienced FMCG sales professional who enjoys being close to the market, developing people and driving results, we'd love to hear from you.
Apply now to join the Worthy team.