We're looking for a hands-on leader who can build and motivate a high-performing team. You have a deep command of SEO best practices, and you'll guide your team from first idea to delivery on complex projects that move the business forward. You build strong relationships across Apple and champion your team's work at every level.

• Manage a team that develops and executes strategies to strengthen Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows, where AI agents discover, evaluate, and transact on behalf of users
• Own the organic search strategy for Apple products and services across multiple digital platforms, including but not limited to Apple's marketing site and online store
• Build, mentor, and grow a team of technical SEO program managers in an inclusive environment where diverse perspectives lead to better outcomes

Minimum Qualifications

10+ years of SEO experience with a global brand or digital agency
4+ years of directly managing SEO, technical marketing, or program management teams
Experience with AIO / GEO / AEO
Solid track record of managing complex, time-critical technical projects
In-depth knowledge of current SEO best practices across all major worldwide search engines
Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Preferred Qualifications

13+ years of SEO experience
Experience in the technology and/or e-commerce industry
Knowledge of HTML, CSS, JavaScript, and other web development languages
Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others
Experience building or scaling an SEO function within a large, matrixed organization
Track record of building diverse, inclusive teams and developing talent into future leaders