About Welcome
Welcome is a fast-growing New Zealand deposit taker and mortgage lender, licensed by the Reserve Bank of New Zealand.
Based in Havelock North and operating nationwide, we raise funds from retail investors through term deposits and provide mortgage-secured lending, through mortgage adviser channels.
Our ambition is to become Welcome Bank.
We're now looking for our first dedicated Head of Marketing to take out marketing capability to the next level and help shape the next stage of our journey.
The role
This is a rare opportunity to become the foundational marketing leader of a growing financial services business, with genuine ownership of Welcome's brand and a clear commercial mandate to support growth of the balance sheet.
Key areas of responsibility will include:
Developing and delivering Welcome’s marketing strategy and plan
Building awareness and consideration of the Welcome brand
Supporting growth and retention of our retail deposit customers
Supporting lending growth through mortgage adviser and intermediary channels
Planning and delivering campaigns and communications
Using customer, campaign and business data to understand what is working and where we can improve
Managing the marketing budget and measuring return on marketing activity
Managing and getting the best from our agencies and external specialists
Build the marketing systems, processes and capability Welcome will need as we grow.
Marketing is a core commercial capability at Welcome, not just brand or communications, so you’ll work closely with the wider business to make sure marketing activity supports our growth objectives.
You also won’t be starting from scratch. Brand foundations, agency relationships and a developing marketing strategy are already in place. Your role will be to bring these together, strengthen them and turn them into a focused marketing programme.
About you
You're an experienced, commercially minded marketer who can think strategically but is equally comfortable getting into the detail and making things happen.
You may already be leading marketing for a smaller organisation, or you may be an experienced Marketing Manager looking for the opportunity to step into your first Head of Marketing role.
Ideally, you'll bring:
Marketing experience in financial services, such as banking, deposits, lending, wealth or a related sector
A track record of building brands and turning strategy into commercial growth
Strong commercial and data-led judgement, with an ability to measure what works and adapt accordingly
Experience marketing to retail customers and/or through broker, adviser or intermediary channels
Sound judgement in a regulated environment, with an understanding of financial services marketing standards
Experience managing budgets, agencies and external specialists in a small, growing business
Experience in a scale-up, new entrant or transformation environment would be particularly valuable.
You don't need to have done every part of the role before. What matters is that you know what great marketing looks like, can set the strategy, bring the right capability around you and own the outcome.
Why Welcome?
This is an opportunity to build something.
You’ll have genuine ownership of the marketing function and the chance to shape the brand, capability and commercial growth of Welcome as we work towards our ambition of becoming Welcome Bank.
We offer a competitive salary and benefits package. This role is part-time to start, supported by our agency partners, but if you're seeking full-time, we'd love to hear from you. For the right candidate, we'd consider full-time and bring more of our agency work in-house.