Genetic Technologies Ltd represents Pioneer Brand Products in New Zealand. We’re a 100% family-owned business working with farmers and merchants across New Zealand to deliver industry-leading maize and forage sorghum seed, silage inoculants and seed treatments.
We're looking for an experienced Communications & Digital Specialist to join our Marketing team and help bring the Pioneer brand, products and customer experience to life. This role can be based in either Auckland or Hamilton.
Reporting to the Marketing Manager, you'll work closely with our marketing, sales, product and forage teams to create engaging content and communications across a range of channels.
About the role
You’ll be responsible for:
Developing and managing the annual communications calendar
Creating high-quality technical, product, customer and editorial content
Managing website content and supporting digital campaigns
Coordinating suppliers, photographers, designers and other content contributors
Producing and growing the Feed for Thought podcast, including topic planning, guest coordination and promotion
Building relationships with rural media, industry organisations and community partners
Supporting product launches, catalogues, promotional campaigns and other marketing initiatives
Identifying opportunities to strengthen Pioneer's communications and digital presence
About you
You'll ideally have:
A qualification or at least 5 years' experience in communications, content creation, marketing or digital marketing
Exceptional written communication skills with strong interviewing and storytelling abilities
Experience managing websites and digital content
Strong project coordination and stakeholder management skills
Strong attention to detail and proofreading capability
Experience in photography, videography, podcasting or multimedia content is advantageous
Exposure to, or a genuine interest in agriculture, rural industries or the ability to quickly understand technical subject matter
Most importantly, you'll be curious, organised, commercially minded and a team player who is comfortable working across a variety of projects and stakeholders
Why join us?
This is an opportunity to join a market leading brand and play a key role in shaping how we connect with farmers, merchants and the wider rural industry.
If this sounds like the role for you, please apply via SEEK with your CV and covering letter.