Robert Half are recruiting for a Senior Marketing Manager to join a long-established, growing and entrepreneurial business based in Cheshire.

The business operates in a fast-moving, highly commercial environment where effective marketing directly influences audience numbers, ticket sales and the success of the strategic plan.

This is a newly created, senior role offering the successful candidate the opportunity to take ownership of the overall marketing strategy, lead a small team and work closely with the Commercial Director.

Responsibilities

The Senior Marketing Manager will be responsible for bringing together the business's existing marketing channels and creating a clear, commercially focused strategy across its portfolio of shows.

Key responsibilities will include

Developing and delivering the overall marketing strategy
Driving audience growth, customer acquisition and ticket sales
Creating tailored marketing plans for different shows, venues, locations and customer demographics
Leading, supporting and developing a marketing team of four
Bringing greater structure and coordination to activity currently managed across different channels
Overseeing CRM, paid digital, social media, SEO, content, outdoor advertising and brand activity
Managing and challenging external agencies to ensure strong performance and value
Using customer data, market insight and campaign analysis to guide decision-making
Monitoring ROI, ROAS, ticket sales and campaign performance
Managing and optimising the annual marketing budget
Working closely with operational, finance, commercial and production teams

Ideal candidate profile
The successful candidate is likely to be an experienced Marketing Manager or Senior Marketing Manager who is ready to take ownership of a complete marketing function.

You will ideally have

Broad experience across the full marketing mix rather than specialising in one individual channel
A track record of developing and delivering multi-channel marketing strategies
Strong commercial awareness and an understanding of how marketing activity drives revenue
Experience of customer acquisition, customer journeys and audience segmentation
Good knowledge of CRM, paid digital, social media, content and offline marketing
Experience using data and insight to improve campaign performance
An understanding of ROI and ROAS
Experience managing budgets and external agencies
Previous team management or leadership experience
The confidence to influence senior stakeholders and challenge existing approaches
A hands-on, adaptable approach suited to an entrepreneurial, owner-managed business

Salary and benefits
Salary of £55,000 - £60,000
25 days' annual leave plus bank holidays
Opportunity to take ownership of a newly created senior marketing role
Leadership of an established marketing team
Responsibility for the annual marketing budget
Direct exposure to the Commercial Director and business owners
Scope to shape the future marketing strategy and grow with the business