WE'RE HIRING: MARKETING LEAD
Creative genius? Digital weapon? Shopify wizard? Keep reading.
Manic Tackle Project | Auckland, NZ
We're looking for a marketing superstar. Someone who can dream up a killer campaign, design it, launch it, track it and still have time to tell us why our Instagram Reel isn't getting enough views.
If your idea of marketing is sitting in meetings talking about marketing, this probably isn't your gig.
If you love making cool stuff, know your way around the digital world and get a weird amount of satisfaction from seeing a campaign absolutely crush it, we should talk.
First up, who are we?
We're Manic Tackle Project. Australasia's leading distributor of premium fly fishing gear, lures and fishing centric apparel.
We work with some seriously cool global brands like Simms, Scott Fly Rods, Lamson and Airflo, alongside creating and growing our own brands like Primal and Lure Lab.
We sell fishing gear, but we're really in the business of adventure, great products, cool content and getting people outdoors.
So, what's the gig?
We're looking for a Marketing Lead who's equal parts creative brain, digital nerd and absolute doer.
Someone who can see the big picture but isn't afraid to open Photoshop, jump into Shopify or build a Meta campaign themselves.
We don't need someone to tell us we should be posting more on social media. We need someone who can make content people actually want to watch.
You'll have plenty of freedom to bring ideas to life, experiment, push boundaries and make our brands look seriously good.
Here's what you'll be getting up to:
Making cool stuff. Graphic design, social content, campaigns, ads, emails, websites. If it needs to look good, you're probably involved.
Owning Shopify. Product launches, website updates, merchandising, conversion optimisation. You know your way around the backend without needing to Google everything.
Winning at digital. Meta Ads, Google Ads, SEO, analytics. You know that likes are nice, but the goal is to drive traffic.
Social media sorcery. Instagram, TikTok, Facebook, YouTube and whatever platform comes into play next.
Email marketing that doesn't suck. EDM’s, automations, campaigns and emails people might actually open.
Building brands. Helping turn great products into brands people love, talk about and want to be part of.
Creating content. Working with photographers, filmmakers, ambassadors and our team to tell awesome stories.
Keeping retailers happy. Creating great-looking campaigns, POS and marketing material for our retail partners across NZ and Australia.
Watching the numbers. Understanding what's working, what's not and knowing when to change things up.
Let's talk about you.
You're creative. You're commercially switched on. You know digital marketing isn't just boosting a Facebook post and hoping for the best.
You're the kind of person who sees a terrible ad and immediately starts thinking about how you'd fix it.
Ideally, you've got:
Serious graphic design skills. Adobe Creative Suite is your friend.
Solid Shopify experience. Not just knowing how to spell it.
A good handle on Meta Ads, Google Ads and digital campaign management.
Experience with email marketing platforms.
An understanding of SEO, analytics and ecommerce performance.
Great instincts for social media and content that actually connects.
Strong writing skills, at least the ability to not just use whatever AI spits out.
Photography or video editing skills? Huge bonus.
The ability to juggle multiple projects without completely losing the plot.
Ideally you’ll have some experience in fly fishing, a sweet sense of style and dialled down ego that allows your work to do the talking.
Most importantly, you're a doer.
You don't wait around for someone to hand you a to-do list. You spot opportunities, come up with ideas and make things happen.
You can work independently, take ownership and get things across the finish line.
You don't need a team of 12 people and three agencies to launch a campaign.
And you're not precious about your work. You love a good idea, even when it comes from someone else.
What's in it for you?
Apart from the obvious glory of working in the glamorous world of fishing tackle?
You’ll be emersed in a marketing environment and learn from a team of like minded individuals with years of experience and an appetite for pushing the boundaries and innovation.
Work with some of the best outdoor brands on the planet.
Loads of creative freedom. Good ideas don't need five layers of approval.
Real responsibility. Your work will actually make a difference.
A mix of creative, digital, ecommerce and brand marketing. No two days are the same.
Opportunities to get involved in product launches, photo shoots, films and international projects.
A relaxed, passionate team that takes its work seriously, but not itself.
The chance to help grow some seriously exciting brands across NZ, Australia and beyond.
And occasionally, your office might be a river, a boat or somewhere ridiculously beautiful.
One last thing...
We don't care if you have 15 years of experience and a collection of fancy job titles.
We care that you're talented, motivated, creative, know your stuff and can get things done.
If you're the person everyone comes to when they need something designed, a website fixed, a campaign launched or a great idea brought to life, you're probably our person.
Keen?
Send us your CV, and a well thought through cover letter that shows you’re a marketer. Bonus points if your application makes us laugh. Fire it through to [email protected] or through Seek.