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Home · SEO Specialist (Technical & Content)

The role

Blackpepper is a NZ-owned ecommerce agency working with some of the country's biggest retail brands. We're growing our SEO team and looking for a Specialist who loves the craft.

Our Lead SEO sets the strategy. You'll own the delivery: audits, technical fixes, on-page optimisation and reporting across large ecommerce sites, and help our clients show up in AI search as well as Google. You'll also be a day-to-day contact for clients on content changes, audits and technical requests.

You don't need to be a strategist. You do need to be someone who notices what others miss, and who can show your work moved traffic, leads or sales.

What you'll do

  • Run technical audits (crawl, indexation, architecture, schema, redirects, canonicals, sitemaps, Core Web Vitals) and turn the findings into clear dev tickets

  • Optimise category, product and landing pages: metadata, headings, content and internal linking

  • Build keyword research and keyword maps, and brief writers

  • Improve how clients appear and get cited in AI-generated answers (GEO / AEO)

  • Report on performance from GA4 and Search Console in plain language

  • Work with our Lead SEO, developers, marketers and PMs, and be a trusted day-to-day contact for clients

What you'll bring

  • 2–4+ years of hands-on SEO experience (agency or in-house)

  • Confidence with Search Console, GA4, Screaming Frog, and SEMrush or Ahrefs

  • A solid grasp of how search engines crawl, index and rank

  • Practical experience with, or a track record of experimenting with, AI search visibility

  • Examples of SEO work that increased traffic, leads or sales

  • Excellent attention to detail and clear written communication

  • The ability to take a brief and run with it independently

Bonus points

  • Shopify or WordPress experience (we'll teach you Cody)

  • Structured data / JSON-LD

  • HTML and basic JavaScript knowledge

  • Google Tag Manager

  • Link building experience

What's in it for you

  • A supportive team with no egos and no silos

  • Real ownership on large ecommerce clients, with a Lead SEO to learn from

  • A clear path to SEO Account Manager, or into a technical, content or hybrid role

  • Hands-on work with AI search as it develops

  • A modern office, team events and great snacks

If you care about doing good work with good people, you'll fit right in. Apply through this ad with your CV, and tell us about one SEO result you're proud of.