About the role
This role owns marketing strategy and execution across the full Fortidia ANZ portfolio (PACK & SEND Australia and New Zealand, Kwik Kopy Australia) — a cross-brand remit spanning multiple networks. You will lead and develop a marketing team, setting priorities, allocating workload and building AI-native ways of working across the team. You will act as the senior architect of the group's AI-first marketing operating model — designing, building and governing the automated workflows that run social publishing, internal communications, reporting and newsletter production across brands. You will own the AI transformation agenda for marketing: evaluating, building and integrating AI tools and agentic workflows into core operations, with direct, hands-on technical involvement (including scripting/coding, API integrations and automation platforms) rather than delegating this to external vendors.
Key responsibilities
Lead, coach and develop a marketing team across both brands, setting goals, reviewing performance and building AI fluency within the team
Plan resourcing and workload across brands and campaigns, ensuring consistent delivery standards across the network
Act as a role model for AI-first ways of working, embedding new tools and workflows into the team's day-to-day practice
Design, build and maintain AI-driven automation across the four core marketing processes: social media publishing, internal communications, reporting, and newsletter production — at a workflow/agentic level, not single-task assistance
Directly build and/or configure integrations between marketing systems and AI tools (e.g. APIs, automation platforms such as Zapier/Make/n8n, LLM API usage, scripting in Python or similar) to remove manual steps from marketing operations
Evaluate AI vendors and tools, running technical proof-of-concepts and owning build-vs-buy decisions for marketing automation
Establish governance, quality control and measurement frameworks for AI-generated and AI-assisted marketing output across the network
Lead the ongoing AI-first review and redesign of marketing processes across brand/ADV, social, eDM and local area marketing, translating findings into technical roadmaps and implementation plans
Set and align marketing priorities, campaign calendars and reporting cadence across PACK & SEND (ANZ) and Kwik Kopy (Australia)
Own network-wide marketing reporting: define KPIs, build automated reporting workflows, and present performance and AI-driven efficiency gains to the VP Marketing and franchise stakeholders
About you
Minimum 10 years' experience in Team Management within Marketing, with a substantial track record leading and managing marketing teams
Proven experience operating across multiple brands or business units simultaneously, ideally within a franchise, network or multi-site business model
A background in the freight/logistics and/or printing industries is highly regarded, given the operating context of both brands
Mandatory: a proven, demonstrable track record of integrating AI tools into marketing operations at a technical level — including hands-on coding/scripting, API integrations, and building or configuring automation workflows (not solely prompting or using off-the-shelf AI features)
Ability to speak concretely and in technical detail to AI systems you have built or implemented
Excellent stakeholder management and leadership communication skills, with credibility to influence Franchise Partners, senior leadership and the wider marketing team