About Us

Established in 2008, NCA Group Limited is an Auckland-based company specialising in commercial and retail design, interior fit-outs and project management, with projects across New Zealand. We provide integrated design, build and supply solutions for clients in the hospitality, retail and wider commercial sectors.

Our services span initial consultation and concept design through to consent applications, construction coordination and project delivery. We also supply commercial kitchen equipment and manufacture custom stainless steel products at our Auckland production facility. Working closely with our clients, we focus on delivering practical, creative solutions tailored to their operational needs, budgets and project timelines.

NCA GROUP LIMITED is seeking a Strategic Marketing & Market Intelligence Manager to join our team.

Job Description

The Strategic Marketing & Market Intelligence Manager is responsible for planning, directing, managing and coordinating NCA Group’s marketing activities and market-intelligence capability across its commercial design, fit-out, project delivery and commercial kitchen equipment solutions business.

The position leads marketing strategy, brand positioning, customer and competitor insight, multi-channel campaigns, marketing performance and resource allocation. It works closely with the Director and with sales, design, project and technical teams to translate market evidence into commercially sound marketing priorities and business-growth recommendations for New Zealand and relevant international client markets.

Key Responsibilities:

Strategic Marketing Leadership & Brand Management

· Develop, direct and implement annual and multi-year marketing strategies aligned with NCA Group’s commercial objectives, service portfolio, target markets and approved business plans.

· Establish and maintain brand positioning, corporate messaging and communication standards across websites, digital platforms, industry publications, proposals, events and promotional materials.

· Set marketing priorities and advise the Director on market positioning, service development, promotional strategy, target segments and opportunities to strengthen demand for NCA Group’s integrated services.

AI-Enabled Market Intelligence & Predictive Analytics

· Lead advanced market research, competitor analysis and industry-trend assessment using conventional research methods together with appropriate AI-enabled market-intelligence and data-analytics tools.

· Apply AI-assisted analytics and predictive tools to identify customer segments, evaluate market opportunities, forecast demand patterns and support evidence-based decisions on market entry, service positioning and campaign priorities.

· Integrate relevant information from customer enquiries, sales activity, digital channels, industry research and internal business data into practical market-intelligence reports, while testing the reliability and commercial relevance of source data and analytical outputs.

Campaign Management, Automation & Customer Engagement

· Plan, manage and optimise coordinated marketing campaigns across suitable digital, direct, industry and relationship channels to build brand awareness, generate qualified opportunities and strengthen customer engagement.

· Use approved AI-enabled marketing and automation platforms to support audience segmentation, campaign workflows, lead nurturing, content adaptation and timely customer communications.

· Oversee the preparation and quality of marketing content and collateral so that technical claims, commercial messages and visual presentation accurately represent NCA Group’s design, fit-out, project delivery and equipment capabilities.

Commercial Performance, Budget & ROI Analytics

· Prepare and manage marketing budgets within delegated authority, allocate resources against agreed priorities and maintain appropriate financial and performance controls.

· Establish marketing performance measures and use data analytics and AI-assisted measurement tools to evaluate campaign effectiveness, customer-acquisition trends, lead quality, conversion performance and return on marketing investment.

· Provide regular performance reports, market forecasts and strategic recommendations to the Director, and adjust marketing plans and resource allocation in response to verified results and changing market conditions.

Leadership, Business Collaboration & Resource Coordination

· Coordinate internal stakeholders and external marketing resources, including agencies, content providers, designers, media suppliers and technology vendors, to deliver agreed marketing outcomes, timelines and quality standards.

· Work closely with sales, design, project management and technical teams to align marketing activity with business capacity, customer needs, project pipelines and the commercial value of NCA Group’s integrated solutions.

· Provide senior marketing guidance, establish clear briefs and priorities, review deliverables and monitor the performance of external providers and any employees assigned to marketing activities.

Responsible AI Governance & Information Management

· Evaluate and recommend suitable AI-enabled marketing technologies and analytical platforms based on business need, accuracy, security, cost, integration requirements and expected commercial value.

· Establish and apply controls for the responsible use of AI-assisted research, content and analysis, including human review, source verification, privacy and confidentiality safeguards, intellectual-property awareness, brand consistency and management approval where required.

· Monitor AI-generated and automated outputs for material errors, unsupported claims, bias, inappropriate disclosure or reputational risk, and ensure that final marketing decisions remain accountable to authorised NCA Group personnel.

Qualifications and Experience

· A bachelor’s degree or higher in Marketing, Business, Commerce, or a related discipline is required.

· Relevant marketing or market research experience is preferred, particularly within commercial design, fit-outs, construction, hospitality equipment, or related industries.

· Familiarity with AI-enabled marketing platforms, market research tools, data analytics and marketing automation tools is preferred.

· Strong analytical skills, with the ability to interpret customer insights, competitor activity and market trends to inform marketing strategies.

· Excellent written and verbal communication skills, with the ability to develop clear marketing content and work effectively with internal teams and external service providers.

· Strong planning and organisational skills, with the ability to coordinate campaigns, manage competing priorities and monitor marketing budgets and performance.