WALKER & HALL
Est. 1899 — New Zealand's Trusted Jeweller
A Career Built on Craft, Care, and Connection
Seeking fractional growth leader: take a heritage NZ jewellery brand to Australia, and beyond
About us
Walker & Hall is a family owned and operated New Zealand fine jewellery retailer with a rich heritage of quality, connection and celebration. We are committed to delivering exceptional customer experiences and maintaining our reputation as a leader in the fine jewellery market, offering meaningful pieces from a baby's first bangle through to custom engagement rings and hard-to-find Vintage treasures.
With 10 established stores across NZ and a growing online business, this is an exciting opportunity to support our international online sales through our Shopify .com.au and .com websites. The groundwork is done and we are ready for the next step: connecting our pieces with international markets in Australia, Europe and beyond to inspire and delight a whole new world of clients - we just need the right leader to unlock the potential!
About the role
We are seeking a fractional online business development specialist to join Walker & Hall on a contract basis. This role is pivotal in driving our international digital presence and expanding our online business within the fine jewellery sector in new markets.
You will be responsible for identifying and capitalising on opportunities that enhance our market position, increase online visibility and generate sustainable revenue growth internationally.
You will quickly review our current website CX and operations, see the clear opportunities, and lead and deliver the actions that improve customer experience and drive international sales.
What you will lead and deliver
International customer experience and loyalty: scope, launch and run the AU/international-specific customer journeys that attract new customers, backed with a system built to drive repeat purchase and retention.
Customs, shipping and returns: resolve the challenges international customers face, including duties and tax, delivery promises, returns and clear customer communication.
Content and funnels: develop relevant, audience-specific content, delivery channels and funnels that attract and convert the right customers in each market.
Lead capture: build tools that capture customers when they are actively interested, and make sure every lead is looked after through our business flow to a sale or a clear learning.
Market growth: prioritise markets, and plan, execute and optimise the paid, search, social, email and partner channels that support them.
Reporting and handover: report regularly on results and learnings, and share repeatable playbooks with the team for continuous business growth and development.
What we're looking for
Proven experience developing existing luxury, fashion, or premium brands in new digital markets, with results you can show.
Experience as a fractional or interim leader, able to take stock quickly and act with minimal ramp-up.
Strong knowledge of digital marketing channels, including search engine marketing (SEM), search engine optimisation (SEO), social media advertising and display marketing
Skill in content, funnel and lead-generation design, plus CRM/email and analytics.
Practical knowledge of international ecommerce operations: customs, duties, shipping and returns.
Project management capabilities with the ability to manage multiple initiatives simultaneously
Strategic thinking combined with strong execution and attention to detail
Strong communicator who works well with a small team and reports clearly to leadership.
The engagement
Contract: fractional for 12 months. Specific terms to be discussed with the successful applicant.
Location: remote, with regular overlap with New Zealand hours. Occasional visits to our Auckland head office are welcome.
What we offer
Walker & Hall offer competitive remuneration aligned with industry standards and the expertise you bring to the role, alongside the ability to grow your earnings with commission based on your success.
Apply now
If you are a results-driven business development professional with a passion for luxury retail, fashion and fine jewellery, we would like to hear from you.
Please submit your CV, a cover letter outlining your relevant experience and a short outline of the top 2 opportunities you see and can solve for the Walker & Hall team.