About our role

We are seeking for a Senior Manager, Corporate Marketing to help us continue to grow and succeed. Reporting to the Head of Corporate Marketing based at our headquarters in Taikoo Place, HK., this position will help to shape and deliver brand marketing strategies to grow the Swire Properties brand. As part of an open culture that values innovation and creativity, you’ll have ample opportunities to use your creative flair and contribute towards the sustainable growth of Swire Properties in Asia and beyond.

Responsibilities will include

• Develop and execute an integrated marketing plan and calendar of activities across the full marketing mix to raise brand awareness and salience among stakeholders
• Develop marketing collateral that consistently reflect, promote the brand positioning and identified strengths and characteristics. Manage and maintain relevant, on-brand marketing contents and collateral, including but not limited to website, presentations, reports, publications
• Ensure a consistency and coherence in the way the brand is expressed across the board, act as a key corporate brand guardian to manage, promote alignment and correct usage of Brand Guidelines in all markets
• Accountable for advocating the standards and consistency of Brand identity and on-brand manifestations across family of brands activities and engagement channels
• Develop and implement digital strategies including website contents, search engine optimisation, and social media content implementation
• Prepare and manage budgets, resources and suppliers;
• Establish frameworks and KPIs and report to continually track effectiveness of marketing investment
• Manage and maintain Brand resources/tools such as Library
• Manage analytics tracking for website and other campaign/ channel evaluation for ongoing review and improvements
• Identify, and manage external consultants/partners including writers, developers,designers, photographer and videographer, and other contractors to deliver projects
• Research and monitor and provide updates on market trends, competitive analysis
• Manage budget planning and expenditure monitoring, competitive cost evaluation
• Manage corporate-wide policy implementation such as relevant regulations, policies
• Manage and enhance team performance growth by developing individual capabilities and competencies 

Together with creativity, integrity and passion, our ideal staff should be / have

• University graduate with a minimum of 10 years relevant working experience, with a significant portion of which at a managerial capacity
• Demonstrated experience in a similar role within large blue-chip brands an advantage
• A good track record in marketing with a good mix of ATL, BTL, Digital, and performance marketing
• Proven track record of managing multi-channel digital programmes that drive engagement, acquisition, and retention with proven results
• Exceptional organisational skills, including strong attention to detail and a demonstrated ability to plan and manage resources
• Excellent interpersonal, influential, and problem-solving skills
• Strong verbal and written communication skills. Bi-lingual or multilingual in Cantonese, Mandarin, and English
• Proven experience in managing arts and cultural initiatives a plus
• Strong ability to work quickly and accurately under pressure
• Business savvy, proactive, flexible, resourceful

Join us

You are invited to submit your application via the Apply button.

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive. If you require special assistance, due to disability, during any part of the recruitment process – including the online application and/or the selection process – please reach out to us via email (as specified on the job application website) at any time.

If we haven’t contacted you six weeks after your submission, then please consider your application unsuccessful this time. All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region’s Personal Data (Privacy) Ordinance.

To find out more about Swire Properties’ Sustainable Development (SD) 2030 Strategy, especially in the area of People, visit www.swireproperties.com/en/sustainable-development/people.aspx.

© Swire Properties Limited 太古地產有限公司