Purpose

Most paid media roles are measured on activity. This one is measured on what the activity returns.

You’ll own Google Ads and Meta across the group: three financial advice brands, the direct-to-consumer vehicle acquisition business, and the entities that follow. Hundreds of thousands of dollars a month runs through the accounts you manage. The job is to turn that into quality enquiries that convert, at a cost per closed deal we can predict and defend.

This is a specialist role, not a generalist one. We want someone who knows these platforms at depth - who sees a change to PMax or Demand Gen and already knows what it means for our accounts and what to do about it.

You won’t produce content. You will decide what content is needed, brief the people who make it, and hold the work to what the numbers say.

It’s a doing role. You’re in the accounts.

Reports to: Director & CMO

Works with: The content and production team, our data and systems team, the advice and sales teams in each business, and external specialists.

Platform expertise

Own Google Ads and Meta end to end: account structure, campaign types, audiences, bidding, budgets and the in-flight calls.

Know the products properly - PMax, Search, Demand Gen, YouTube, Advantage+ - and what each is genuinely good for.

Stay ahead of algorithm, campaign type and settings changes, and lead the call on what we adopt, what we test and what we ignore.

Hold a clear, current view of what is live in every account, for every brand.

Test deliberately, record the results, and apply what you learn.

Tracking and attribution

Own tracking and attribution integrity - pixels, conversion APIs, tracking platforms and CRM lead source data - so every lead traces back to its source and its spend.

Know the plumbing is broken before anyone tells you, and fix it.

Measure commercially: cost per lead, cost per settled deal, return on spend, by channel, by campaign, by brand and entity.

The whole journey, not just the click

Own performance from ad to landing page to conversion. A good campaign pointed at a weak page is a failed campaign.

Drive CRO across our web assets: page structure, offer, form design, speed, mobile and the handover into the CRM.

Run landing page tests with the same discipline as campaign tests.

Find where the drop-off is and fix it, whether that’s a bid strategy, a headline or a form field.

Budget

Run a monthly media budget in the hundreds of thousands, with clear targets for cost per lead, cost per approval and cost per settled deal.

Set spend rules up front - test budgets, scale thresholds, kill criteria - and apply them without sentiment.

Report spend against budget and return every week. No surprises at month end.

Reporting

Report performance to the Director weekly, monthly and on request.

Present clear metrics and outcomes against target - not a data dump. We want the judgement that sits behind the numbers.

Say what changed, why it changed, what you’ve already done about it and what you recommend next.

Be able to defend any number you put in front of us, and be straight when something isn’t working.

Briefing the production team

You don’t make the creative. You decide what’s needed and why.

Brief new and replacement ad creative and landing page content clearly, with the performance evidence behind the request.

Keep the replacement cycle moving, so creative fatigue and page decay are managed before they show up in the numbers.

Use AI daily in the way this role demands: interrogating performance data, generating and sorting test variants, building analysis and reporting, and finding where money is being wasted.

Work with our systems team on tools and workflows that analyse campaigns and lead quality faster than a person could.

AI is an efficiency, analysis and recommendation tool here. It does not replace your judgement as an expert in these platforms. You make the calls and you own them.

Tell a genuine capability gain from a novelty, and bring what works into everyday practice.

Compliance

Everything you run meets NZ obligations for financial advice and consumer credit, including privacy and consent for lead data. We hold the approved facts used in ads; nothing goes live without sign-off.

Experience

Deep, current, hands-on expertise in Google Ads and Meta. Not agency oversight - you are in the accounts.

Has run large budgets, hundreds of thousands a month, and been accountable for cost per acquisition and return on spend.

Fluent in attribution, tracking setup and CRM data, and understands how lead quality flows through to settlement.

Can show conversion lifted through landing page and CRO work, not just channel work.

A strong communicator who can brief content production on required assets, and report performance to management with clear recommendations.

Already using AI daily. Be ready to show us what you have built with it.

Experience in lending, financial services, insurance or another regulated, lead-driven consumer category is an advantage.

Commercial and disciplined with money, curious and fast-moving on new tooling.

To apply
Please submit a cover letter with your C.V.