Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Advanced Advertising Account Manager is a strategic partner in providing support to the Enterprise National Agency Partnerships Sales Team. This position will efficiently act as a key partner to Sales, our customers, and various cross-functional teams. This role will drive strategy, planning, account management, and customer stewardship for a portfolio of national brands across our direct-sold business.

DUTIES & RESPONSIBILITIES

• Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
• Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
• Serve as a subject matter expert in the field of advanced advertising internally and for our customers
• Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
• Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
• Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
• Utilize Spectrum’s data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
• Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
• Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
• Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.

QUALIFICATIONS

• Expertise in the advanced advertising space and knowledge of media terms/media math
  Ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’
• Understanding of relevant metrics when measuring campaign performance
• Demonstrates organizational skills and attention to detail
• Excellent problem solver with expertise in leveraging cross-functional resources
• Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
• Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
• Experience in computer software including Outlook, Excel, PowerPoint
• Collaborative mindset, ready to work with multiple cross-functional departments

RELATED WORK EXPERIENCE

• Experience across direct-sold and programmatic
• Experience with CRM platforms and Ad Serving software

EDUCATION

Bachelor's degree or equivalent work experience

PREFERRED QUALIFICATIONS

Experience in Media Sales or as a Media Buyer - 3-5+ yrs