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Regional Sales Manager – Inland

Location: Gauteng (Johannesburg or Pretoria)
Region: Gauteng, North West, Free State, Mpumalanga and Limpopo

Our client is a  fast-growing FMCG distributor in the nicotine and vaping industry, is seeking an experienced Regional Sales Manager to drive regional sales growth, manage key accounts and lead a high-performing field sales team.

Key Responsibilities:

  • Develop and implement regional sales strategies to achieve revenue and growth targets.

  • Manage and grow key retail accounts, including SPAR, Pick n Pay, Shoprite and forecourt groups.

  • Drive new business development across retail, wholesale and independent trade channels.

  • Build strong customer relationships and negotiate ranging, promotional activities and trading terms.

  • Lead, coach and manage regional sales representatives and merchandisers across multiple provinces.

  • Monitor sales performance, market trends, competitor activity and distribution opportunities.

  • Ensure effective merchandising, product availability, pricing and in-store execution.

  • Prepare sales reports, forecasts and KPI updates while maintaining debtor and credit control.

  • Collaborate with Finance, Marketing and Operations to support regional performance.

Requirements:

  • Minimum 5 years' experience in regional sales management or senior key account management within FMCG.

  • Proven track record of achieving measurable sales growth.

  • Direct experience managing major retail accounts such as SPAR, Pick n Pay and/or Shoprite.

  • Demonstrated success in forecourt, independent trade and wholesale sales channels.

  • Proven experience leading and managing a field sales team.

  • Strong commercial, negotiation, analytical and forecasting skills.

  • Relevant qualification in Sales, Marketing, Business Management or equivalent.

  • Valid driver's licence, own reliable vehicle and willingness to travel extensively.

  • Experience in nicotine, vaping, tobacco or regulated consumer goods will be advantageous.

Please note: Candidates must be based in Gauteng or be willing to relocate before starting.

Skills

  • Account Management
  • Analysis
  • Business Development
  • C
  • Forecasting
  • Merchandising
  • Negotiation
  • Pricing
  • Sales
  • Team Leadership