Shenandoah County

Tourism Development Manager

Job Summary

The Tourism Development Manager performs complex professional and administrative work related to promoting tourism, project management and other tourism services within and for Shenandoah County. Work is performed under the general supervision of the Director of Tourism & Economic Development and requires independent work, follow-through and taking the lead on multiple projects while building relationships with multiple stakeholders and partners.

Essential Job Functions

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. The County provides reasonable accommodations to enable individuals with disabilities to perform the primary functions herein described.

Coordinates activities to support tourism development and increase visitation within the County.
Works as a liaison with tourism and economic development organizations, civic groups, local, regional, and state agencies.
Maintains ongoing quality relationships with public and private sector tourism and economic development partners.
Ability to collaborate with various stakeholders and work as a team
Provides assistance with short and long-range project planning to increase visitation and tax revenues to the County.
Develops, recommends, and implements tourism programming to include product development, special events, and tourism advertising and promotions.
Coordinates and implements programs to support tourism-related businesses, and entrepreneurs.
Assists in the preparation and administration of grants and RFPs as related to tourism development and marketing.
Coordinates the implementation of marketing, public relations and promotion plans designed to attract tourists to the county.
Strong writing and communication skills
Develops and maintains relationships with travel writers and other public relations officials to promote Shenandoah County’s inclusion in publications, blogs and social media.
Research media outlets and their corresponding editorial calendars to develop a content calendar for the office.
Maintains accurate and up-to-date information on the County’s tourism website and social media platforms.
Creates consistent organic content on our social media platforms including Meta, YouTube and Pinterest.
Assists in the development of a strategic plan for the department’s tourism-related functions.
Generates ideas for new efforts to drive visitation and increase visitor spending.
Leads planning efforts and execution of tourism-related projects.
Coordinates activities with the towns located in Shenandoah County.
Performs administrative tasks related to project and office operations.
Performs staff support services as directed in support of the Tourism Council and related advisory boards and commissions of Shenandoah County.
Compiles and maintains databases with marketing, demographics, and other related data.
Compiles and maintains current data on the tourism industry and characteristics of the County, including annual economic impact data, visitation trends, marketing statistics, existing businesses, short-term rentals, and other related data.

Education and Experience

Requires a Bachelor’s Degree in Marketing, Public Relations, Economics, Business Administration, or related field, and advanced experience in business development, tourism, marketing, or related field, or equivalent combination of education and experience.

Licenses or Certifications

Possession of an appropriate driver's license valid in the Commonwealth of Virginia.

Knowledge, Skills and Abilities:

Knowledge of standard office practices, procedures, equipment and techniques.
Knowledge of business English, spelling and arithmetic.
Knowledge of the organization and functions of the department and of general administrative policies and practices.
Knowledge of Microsoft Office suite of programs for the purposes of creating and formatting documents, graphs, presentations, databases and spreadsheets.
Knowledge of public relations and effective communication.
Knowledge of principles and practices of tourism and related areas.
Skill in communicating effectively both orally and in writing in a highly interactive team-oriented work environment.
Skills in website and social media maintenance through content management systems.
Skill in delivering presentations to diverse groups of stakeholders.

Skill in using computers for data entry, word processing, and/or accounting purposes;

Ability to operate standard office and other work-related equipment.
Ability to establish and maintain effective working relationships with public officials, business community and citizens.
Ability to communicate information clearly, both orally and in writing;
Ability to analyze and interpret complex information and develop detailed reports.
Ability to keep office records and to prepare accurate reports from file sources.
Ability to perform and organize work independently.
Ability to prepare effective correspondence on routine matters and to perform routine office management details without referral to supervisor.
Ability to establish and maintain effective working relationships with associates and the general public.
Ability to maintain regular and predictable attendance at work.

The annual starting pay range for the FLSA-exempt position of Tourism Development Manager is $63,147.73 - $72,619.89 commensurate with qualifications, experience, and internal equity. The County offers an excellent benefits package, including Virginia Retirement System, health and dental insurance, vacation and sick leave, and holidays. The successful candidate must pass a pre-employment, post-offer drug screening and background check.

The County application and position description are available at www.shenandoahcountyva.gov/jobs, or in the Office of the County Administrator, 600 North Main Street, Suite 102, Woodstock, VA 22664, 540-459-6165. Qualified applicants should submit a complete application, cover letter, and resume in person or by mail to the attention of Shenandoah County Human Resources, 600 North Main Street, Suite 102, Woodstock, Virginia 22664. Applications may also be submitted electronically to [email protected].

The position is open until filled with a first review date of Monday, November 16, 2026.

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Shenandoah County is an Equal Opportunity Employer