Key Responsibilities
- Corporate B2B & Tie-ups: Identify, pitch, and secure empanelment's with corporate companies, PSUs, banks, and industries for health packages and emergency medical services.
- Corporate Health Check-Ups (CHCs): Plan, organize, and execute on-site corporate health camps, wellness talks, and Continuing Medical Education (CME) sessions.
- Insurance & TPA Relations: Coordinate with Third-Party Administrators (TPAs) and corporate insurance desks to streamline cashless admission and claim processes.
- Key Account Management: Maintain long-term relationships with HR heads, welfare officers, and corporate admin decision-makers to retain and expand existing accounts.
- Market Intelligence: Track competitor hospital offerings, corporate health budgets, and regional tariff structures to adapt marketing strategies.
- Cross-Functional Collaboration: Work closely with the medical superintendent, front-office, billing, and clinical heads to ensure a smooth patient experience for corporate referrals.
- Reporting & ROI: Monitor conversion rates from corporate camps/tie-ups, track monthly acquisition metrics, and report ROI to hospital management.