• Own all paid digital channels: Strategy, Performance and ROI 

• A critical role in growing the Wolfbrook brand 

• Expand the marketing mix to new channels
  

The role 

Every brand, every account, one question: is our spend turning into homes sold and investors on board - and how do we get more of it? 

Wolfbrook Group spans residential development and capital investment across New Zealand. We're building out our in-house marketing capability, and this role is critical to growing the Wolfbrook brand. 

You'll own all paid digital channels for Wolfbrook Residential and Wolfbrook Capital - the strategy, the performance and the ROI. Google and Meta are the core, and we want someone who can expand our marketing mix into new channels. 

You'll report to our GM Marketing, work closely with our content and design specialists, and feed insights back into the business to shape future strategy, channel mix and creative. The role is based full time at our office in Christchurch. 

What you'll own 

• Paid digital strategy aligned with business objectives 

• Google and Meta day to day, and expanding into additional channels  

• The monthly budget, managed to deliver our lead goals 

• Spotting optimisation opportunities to reach the right buyers and investors more effectively 

• Lead quality, not just volume, working with sales on what a good lead looks like 

• Reporting built into the day-to-day, with one consolidated view for all 

• Insights that inform future strategy, channel mix and creative 

• Close collaboration with content, design and the wider marketing team 

• Watertight tracking: tags, conversions, CRM feedback and attribution 

Is this you? 

• 4–6+ years in paid media with deep Google and Meta expertise, and the drive to expand into new channels. You can open any account and say exactly what to change and why 

• You've owned real budgets and can build a channel plan and budget case that stands up with senior leaders 

• Lead gen experience where the sale happens offline: property, finance, retirement living or similar 

• You connect paid activity to sales outcomes, not just clicks 

• GA4, GTM and conversion setup are second nature, and you spot a number that doesn't add up 

• You work naturally with brand, content, CRM and sales teams 

• You flag problems early and can explain a result to someone who doesn't live in the platform 

• Agency or in-house, we don't mind. Depth and judgement are what count 

What's in it for you 

• Salary based on experience 

• Ownership of paid digital with a direct line to the GM Marketing 

• A critical role in building our in-house marketing capability