To be responsible for execution of all activities under digital marketing
- To be responsible for executing effective marketing programs for achieving brand and business objectives
- To work closely with digital and communication team for creating and building content in various formats forall the specialties
- To design & build content in form of Audio and Video – Speciality, Testimonials, AVs, Bytes, Radio ads etc.
- To communicate with unit team to keep the Website updated in terms of list of doctors, content, packages,appointments timings and related details
- To liaison with and manage the Creative and Digital Agencies
- To follow up for content with respective stakeholders to meet guidelines
- To track results based on campaign parameters and monitor changes
- To be responsible for execution of events for various activities planned to promote various initiatives
- To commission Market Research from time to time as required
- To build and maintain strong working relationships with other departments including CSR, IT, Sales andOperations.
- Responsible for generating key digital marketing reports like Website enquiry/ Google reviews, etc. onweekly / monthly basis
- To carry out any other work assigned by the management