Group Company: AU Small Finance Bank Limited
Designation: Digital Acquisition Executive
Office Location:
Position description: #*Position description*#
Primary Responsibilities: #*Primary Responsibilities*#
Additional Responsibilities: #*Additional Responsibilities*#
Reporting Team
- Reporting Designation: #*Reporting Designation*#
- Reporting Department: #*Reporting Department*#
Educational qualifications preferred
#*Education and Experience*#
- Category: #*Category*#
- Field specialization: #*Field specialization*#
- Degree: #*Degree*#
- Academic score: #*Academic score*#
- Institution tier: #*Institution tier*#
Required Certification/s: #*Required Certification/s*#
Required Training/s: #*Required Training/s*#
Required work experience
- Industry: #*Industry*#
- Role: #*Role*#
- Years of experience: #*Years of experience*#
Job Brief:- AU Small Finance Bank Limited is seeking a highly motivated and results-driven professional to join our Digital Contact Centre team. This role focuses on driving customer acquisition through digital channels, leveraging data analytics, and optimizing digital campaigns to enhance customer engagement and growth. The ideal candidate will have a strong understanding of digital marketing strategies within the financial services sector, excellent communication skills, and the ability to collaborate across departments to meet acquisition targets while ensuring compliance with regulatory standards.
Responsibilities:-
- Develop and execute digital acquisition strategies to attract new customers through various online channels including social media, search engines, and email marketing.
- Analyze customer data and digital campaign performance metrics to optimize acquisition efforts and improve conversion rates.
- Collaborate with the Digital Contact Centre and Marketing teams to design targeted campaigns aligned with the bank’s growth objectives.
- Manage and monitor digital advertising budgets to maximize ROI and ensure cost-effective customer acquisition.
- Ensure compliance with financial regulations and internal policies in all digital acquisition activities.
- Coordinate with IT and analytics teams to implement tracking tools and improve data accuracy for campaign analysis.
- Prepare detailed reports on acquisition performance, market trends, and competitor activities for senior management.
- Stay updated with the latest digital marketing trends and technologies relevant to the financial services industry.
- Support the development of customer journey maps to enhance user experience and increase digital channel engagement.
- Train and mentor junior team members on digital acquisition best practices and tools.
Skill:-
- Digital Marketing Strategy
- Customer Acquisition
- Data Analytics and Interpretation
- Search Engine Marketing (SEM)
- Social Media Advertising
- Campaign Management
- Budget Management
- Regulatory Compliance in Financial Services
- Google Analytics
- CRM Software Proficiency
- A/B Testing
- Customer Journey Mapping
- Team Collaboration and Leadership
Preferred Qualifications:-
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA preferred.
- Minimum 3-5 years of experience in digital marketing or customer acquisition roles within the financial services industry.
Key Performance Indicators: #*Key Performance Indicators*#
Required Competencies: #*Required Competencies*#
Required Knowledge: #*Required Knowledge*#
Required Skills: #*Required Skills*#
Required abilities
- Physical: #*Physical*#
- Other: #*Other*#
Work Environment Details: #*Work Environment Details*#
Specific requirements
- Travel: #*Travel*#
- Vehicle: #*Vehicle*#
- Work Permit: #*Work Permit*#
Other details
- Pay Rate: #*Pay Rate*#
- Contract Types: #*Contract Types*#
- Time Constraints: #*Time Constraints*#
- Compliance Related: #*Compliance Related*#
- Union Affiliation: #*Union Affiliation*#