About the role

As the Digital Marketing Specialist, you will deliver Google and Meta advertising and the EDM programme from build to send, bringing the digital strategy set by the Digital & eCommerce Trading Manager to life. You will also support the eCommerce team with website tasks, and work closely with the Brand team, the eCommerce Coordinator and digital partners and agencies.

Key responsibilities

• Build, manage and optimise campaigns across Google (Search, Shopping, Performance Max), Meta and remarketing, including budget pacing, targeting and return on ad spend

• Build, test and send all EDMs. Manage automated flows (welcome, abandoned cart, post-purchase), segmentation and the EDM calendar

• Turn campaign plans into ad and EDM activity in line with the marketing calendar, working with the Brand team on assets and copy

• Work with digital partners and agencies day to day to put campaign and keyword plans into action

• Keep conversion tracking, pixels, GA4 and product feeds accurate and working

• Report weekly on ad and EDM performance, with insights and recommendations for the Digital & eCommerce Trading Manager

About you

• 2+ years’ experience in digital marketing, ideally in retail or eCommerce

• Confident with Google Ads, Meta Ads Manager, Klaviyo and GA4

• Data-driven, with a knack for turning numbers into action

• Detail-oriented: you get it right before it goes live

• Friendly team player who’s keen to join a hands on, supportive team

• Bonus points for Shopify, CRO or SEO experience, and a passion for sport