Layaway Depot helps customers across Australia, New Zealand, and the United States plan ahead and pay towards the products they want through layby.
We’re looking for a hands-on creative who can turn customer insights and digital marketing data into compelling Meta ads. You’ll combine strong design and video skills with an understanding of what customers need, what makes them hesitate, and what inspires them to act.
The Role
You’ll drive an ongoing cycle of ideas, production, testing, and improvement across Facebook and Instagram. Working with our marketing team, you’ll identify customer personas, develop concepts, and use performance feedback to find and build on winning creative.
You’ll follow and improve our standard operating procedures (SOPs), meet agreed weekly creative quotas, and contribute to website design and customer journey optimisation.
What You’ll Do
Develop customer personas, ad concepts, hooks, scripts, and messaging informed by customer insights and campaign data.
Produce video, static, carousel, and catalogue ad creative across products, audiences, and markets.
Review results with the marketing team, test meaningful variations, and turn learnings into the next round of creative.
Maintain a consistent production schedule, organised assets, and reusable templates.
Create website and landing page assets, suggesting improvements that build trust, explain layaway clearly, and support conversion.
Use AI-assisted tools to improve ideation and production while maintaining quality and accuracy.
What You Bring
A strong portfolio of digital advertising, including both static design and video.
Experience creating Meta ads and using performance feedback to improve them.
Customer empathy and the ability to translate motivations and concerns into persuasive creative.
Confidence with graphic design and video editing tools such as Adobe Creative Suite, CapCut, or equivalent.
Strong copywriting instincts for hooks, headlines, scripts, and calls to action.
The organisation to follow SOPs, manage multiple briefs, and meet creative quotas.
Attention to detail with product information, pricing, and payment messaging.
Experience with catalogue ads, Figma, e-commerce, or landing page optimisation is a bonus.
Why Join Us?
Take creative ownership across three international markets, see the results of your work, and help shape how customers experience Layaway Depot.
Apply with your CV and portfolio, including static and video ad examples. Share a brief example of how you used results or customer insights to improve your creative.