Head of Marketing – Global B2B Events
£70,000 – £80,000 + Benefits
London | Hybrid – 2–3 days in the office
An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.
This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.
Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.

Responsibilities

Lead and develop a high-performing events marketing function
Own the marketing strategy across an international conference portfolio
Manage and mentor two Senior Marketing Managers
Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
Remain hands-on across campaign planning and execution
Introduce fresh ideas, processes and marketing best practice
Work closely with senior leadership, sales, production and wider event teams
Travel internationally approximately 4–5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi

Qualifications

You will be a polished, commercially minded B2B events marketer with 7–8+ years' experience, ideally gained within conferences or high-level business events.

Required Skills

You will have

Extensive B2B conference/events marketing experience
A strong track record of delivering successful delegate acquisition campaigns
Previous experience managing and developing a marketing team
Excellent strategic and hands-on digital marketing capabilities
Strong commercial awareness and analytical skills
A professional, articulate and confident communication style
The ability to lead from the front and positively influence a growing business

Preferred Skills
Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous.

Pay range and compensation package
£70,000 – £80,000 + £10,000 Bonus + Benefits