Undertake competition mapping and update central product team on competition product propositions
Plan and execution of promotional BTL activity in branch catchment area to create visibility. Monitor and review lead conversion from each activity.
Recruitment of Sales Managers and Sales Officers. Ensure productivity of Sales Managers and Sales Officers
Maintain Cost of acquisition within norms
To achieve branch direct sales targets (disbursement and book outstanding)
Building healthy and profitable portfolio for the Gold Loan Business.
Keep track of collection and recovery and ensure delinquency remain below permissible limits.