We are seeking an individual with deep experience using Marketo. You will be at the forefront of leveraging Marketo capabilities, providing expertise to build multi-step, always-on nurture journeys. You will demonstrate strong command of the Marketo product.

Responsibilities

• Partner closely with the Digital Marketing team to translate documented journeys and campaigns into executable programs.
• Build, execute and optimize marketing programs and campaigns in Marketo with an emphasis on complex journey building and orchestration.
• Partner with the Digital Marketing team to manage the orchestration of Marketo journeys and campaigns across audience segments.
• Bring forward cross-journey / campaign orchestration opportunities and facilitate cross-journey decision making.
• Work with Marketing team to conduct testing on creative and copy.
• Develop testing and QA practices ensuing all operational activities are performed with the highest degree of quality.
• Regularly report on Marketo programs, campaigns, and emails.
• Build and execute lead scoring efforts in Marketo.
• Assist with the management of the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.

Essential Experience & Qualifications

• 3+ years of digital marketing experience with B2B marketing strongly preferred
• Expert knowledge of Marketo. Marketo certified expert strongly preferred
• Email Marketing experience, including drip sequences, operational emails, and automated triggers
• Excellent communication, analytical and problem-solving skills
• Excellent interpersonal, organizational, and multitasking skills.
• Knowledge of Adobe Experience Platform and Microsoft Dynamics a plus.

Required Skills :

Basic Qualification :

Additional Skills :

Background Check : No

Drug Screen : No