Auckland | Marketing
Drive the growth of Regal in our most important emerging market.
About New Zealand King Salmon
With over 35 years of experience, New Zealand King Salmon (NZKS) is the world's largest producer of farmed King salmon. From egg to plate, we proudly deliver premium salmon to consumers and chefs around the globe through our iconic brands, Ōra King and Regal. Our business is experiencing significant growth and transformation, so there's never been a more exciting time to join our team.
About the Role
Reporting to the Head of Marketing - Ōra King & China, you'll play a key role in driving the growth of the Regal brand in China. Working closely with distributors, retailers, agency partners and internal stakeholders, you'll design, coordinate and implement retail, digital, social media and e-commerce marketing programmes that build brand awareness, consumer engagement and sales growth. Key responsibilities include:
Supporting the delivery of the annual China marketing plan
Coordinating marketing initiatives with distributors, retailers and agency partners
Identifying market opportunities, consumer trends and competitive activity
Managing retail marketing programmes and promotional campaigns
Supporting e-commerce and digital marketing initiatives across key platforms
Developing social media content, campaigns and influencer partnerships
Monitoring campaign performance and reporting on engagement and sales outcomes
Supporting new product launches and market introductions
Coordinating packaging updates and localisation requirements
Building strong relationships with in-market partners and stakeholders
About You
You're a commercially minded marketer who combines strong execution skills with a passion for consumer brands and international market growth. You'll bring:
A tertiary qualification in Marketing, Business, Communications or a related discipline
3-5 years' experience in marketing, brand management or consumer marketing
China market experience
Experience coordinating marketing campaigns and projects from concept through implementation
Exposure to digital, retail and/or e-commerce marketing channels
Strong project management and organisational skills
Successful experience working with agencies and external partners
Strong communication, presentation and stakeholder management skills
A collaborative, proactive and results-focused approach
Why Join Us?
This is a unique opportunity to help grow a premium New Zealand brand in a strategically important international market while working for one of New Zealand's leading food exporters.
In return, you'll enjoy:
Ownership of key marketing initiatives across the China market
Exposure to international brand development and market expansion
Collaboration with global partners and customers
A supportive and high-performing marketing team
Ongoing professional development and career growth opportunities
Ready to Apply?
If you're excited by the opportunity to grow premium brands in international markets and want to be part of a successful New Zealand export story, we'd love to hear from you.
Apply now with your CV and cover letter.
The New Zealand King Salmon Co Ltd is committed to a drug and alcohol-free workplace and has a pre-employment, post-incident and reasonable cause drug testing programme in place.
All applicants must be legally entitled to work in New Zealand