We are looking for a Senior Marketing Technology Manager to own the technical build, configuration, and governance of our Adobe Experience Cloud stack for our sporting industry customer. You will be the hands-on expert who turns customer data and content into personalized experiences across iOS, Android, web, email, SMS, and push.
This is a senior, individual contributor, hands-on platform role, not a campaign-send role. You will orchestrate journeys and decisioning logic, manage the content supply chain, partner with engineering on the data model, and set the standards other teams work within. Our customer's fan base spans season ticket holders, single-game buyers, hospitality guests, app users, and event-goers at our venue, so the work has to hold up at live-event scale and speed.
What You Will Do:
- Platform knowledge and governance
- Know our Adobe Experience Platform (AEP) and Real-Time CDP implementation well, including XDM schemas, identity namespaces, merge policies and profiles, so the journeys and audiences you build rest on a sound understanding of the data.
- Partner with data engineering, who own ingestion from ticketing, CRM, e-commerce, mobile app, point-of-sale and third-party sources, and understand what data is available, how fresh it is and how it reaches the profile.
- Define and enforce consent, preference and data-usage labeling (DULE) standards across every channel.
- Evaluate, scope and implement new capabilities in the Adobe roadmap, and make build-versus-buy recommendations.
- Cross-channel personalization and orchestration
- Design and build multi-step, event-triggered journeys in Adobe Journey Optimizer (AJO) spanning push, in-app, email, SMS and web, including custom actions, data sources, fatigue rules and frequency capping.
- Implement real-time decisioning, offers and next-best-action logic using AJO decisioning and Adobe Target.
- Build audiences in RTCDP using segmentation (batch, streaming and edge) and computed attributes, and activate them to owned and paid destinations.
- Deliver personalized iOS, Android and web experiences through AJO and Target, working with mobile and web developers on SDK and Edge Network implementation.
- Content management and delivery
- Own the content supply chain: AEM (Sites, Assets, Content Fragments, Experience Fragments), AJO content templates, reusable components and brand-compliant dynamic content.
- Build modular, personalization-ready content models so marketers can scale campaigns without engineering support for every send.
- Develop with Handlebars-based personalization syntax, JavaScript, HTML/CSS and API payloads for rendering across channels.
- Tagging, measurement and quality
- Understand and partner on Adobe Experience Platform Data Collection (Tags/Launch) implementations across web and mobile, including rules, extensions and data elements.
- Build and validate analytics in Customer Journey Analytics (CJA) or Adobe Analytics and Analysis Workspace, and partner with analysts on attribution and experimentation.
- Maintain QA, environment promotion (dev, stage, prod), sandboxes and release processes; troubleshoot with Assurance, Debugger and API tooling.
- Leadership and enablement
- Set platform standards, documentation and best practices; train and coach marketers, CRM and content teams on advanced platform use.
- Partner with Ticketing, Digital Product, Analytics, Partnerships and Brand teams to turn business goals into technical solutions.
- Support game-day and event-driven programs where timing, volume and accuracy are critical.
Required Qualifications:
- We will only advance candidates who meet all of the following. Please be specific in your application about which products you have personally implemented, configured and owned.
- Adobe Experience Cloud depth (non-negotiable)
- 5+ years of hands-on, in-the-platform experience with the Adobe Experience Cloud stack, with direct ownership of at least three of the following in production:
- Adobe Experience Platform and Real-Time CDP (XDM, identity, segmentation, destinations, and a working understanding of data ingestion)
- Adobe Journey Optimizer (journeys, push, in-app, email, SMS, decisioning, offers)
- Adobe Experience Manager (Sites, Assets, Content Fragments, Experience Fragments) or AJO content management at scale
- Adobe Target (activities, audiences, offers, Recommendations)
- Customer Journey Analytics or Adobe Analytics
- Adobe Experience Platform Data Collection (Tags/Launch), Web SDK and Mobile SDKs
- Experience with the legacy-to-modern Adobe transition (for example, Campaign, Audience Manager or Analytics moving to AEP, AJO and CJA) is a strong signal.
- Working knowledge of APIs, data schemas, SQL (Query Service), and JavaScript sufficient to understand how data flows into the platform and to troubleshoot alongside engineering partners.
- Mobile and web personalization
- Proven delivery of personalized iOS and Android experiences: push and in-app messaging, deep linking, and a working understanding of SDK implementation, push credentials (APNs and FCM), and event and identity capture on device.
- Proven delivery of web personalization, including server-side and customer-side approaches via the Edge Network.
- Enterprise martech breadth
- 3+ years of direct, hands-on experience with at least one enterprise competitor to Adobe, such as Braze, Salesforce Marketing Cloud, Iterable, Twilio Segment, Tealium or Sitecore. We value people who can explain, from direct use, where each platform is stronger or weaker.
- Demonstrated experience managing content in a structured, governed way: templates, modular content, version control, approvals and brand compliance at scale.
- Industry background
- Experience in live entertainment or a similar high-volume, experience-driven consumer business, such as theme parks, museums, concerts and festivals, cultural venues, major ticketing and hospitality, or large-venue operations. You understand event-driven demand, ticket and visit lifecycles, and mixed online and on-site audiences.
- Scale and complexity
- Experience in an environment with multiple data sources, multiple brands or business units, and millions of profiles, where governance, consent, and data quality are real constraints.
- Bachelor's degree in a technical or related field, or equivalent practical experience.
Preferred Qualifications:
- Adobe Certified Expert or Professional credentials (for example, AEP Developer, AJO Developer, RTCDP Expert, or AEM Architect).
- Experience with Adobe Workfront, Asana, Adobe Commerce, Marketo Engage or Adobe Campaign Classic.
- Experience integrating ticketing platforms (such as Ticketmaster, AXS, SeatGeek or Tessitura), loyalty and membership systems, and venue or on-site data.
- Experience with cloud data platforms (Snowflake, BigQuery, Fabric, Databricks) and reverse-ETL or warehouse-native activation.
- Experience with experimentation programs, machine-learning-driven personalization, or Adobe Sensei capabilities.
- Familiarity with privacy and consent regulations (CCPA/CPRA, GDPR, TCPA, CAN-SPAM) as applied to marketing platforms.
- Experience mentoring other engineers and marketers, and presenting technical topics to non-technical executives.
Benefits:
- 401(k).
- Dental Insurance.
- Health insurance.
- Vision insurance.
- We are an equal-opportunity employer and value diversity, equality, inclusion, and respect for people.
- The salary will be determined based on several factors, including, but not limited to, location, relevant education, qualifications, experience, technical skills, and business needs.
Additional Responsibilities:
- Participate in OP monthly team meetings and participate in team-building efforts.
- Contribute to OP technical discussions, peer reviews, etc.
- Contribute content and collaborate via the OP-Wiki/Knowledge Base.
- Provide status reports to OP Account Management as requested.
About us:
At OP, we help you harness the power of technology for maximum impact. A technology consulting and solutions company, we offer advisory and managed services, innovative platforms, and staffing solutions across a wide range of fields including AI, cyber security, enterprise architecture, and beyond. For nearly two decades, we've been challenging the status quo of the consulting industry, serving up fresh, ingenious thinking through a radically lean structure. Together, this strategy delivers unprecedented performance at an unparalleled pace for faster results that propel your business forward.