We are seeking a high-performing, ambitious, commercially minded and passionate Senior Brand Manager to join the Marketing team for one of our clients working in the beauty industry. This is a busy and fast-paced role and really exciting opportunity for someone with brand & trade marketing and events & PR experience within the beauty, suncare, skincare, health or FMCG industries.

About the Role

In this role, you will take end-to-end ownership of one of the company’s priority brands and be accountable for continuing to build the brand in NZ, Australia and Switzerland and lead the launch into future global markets.  From brand strategy and innovation through to events, PR, influencer partnerships, retail activation and commercial performance, you’ll be at the centre of all brand, NPD and market initiatives.

The role involves regular travel throughout the year within NZ, and overseas to Australia, Switzerland and other global markets.  There is particular requirement for travel in NZ and Australia during the summer events season.  Reporting into the Head of Marketing, you will be supported by the Fractional Brand Lead and be responsible for managing and mentoring the Assistant Brand Manager.

About You

You will be a proven brand marketer who can operate strategically while being equally comfortable getting into the detail and making things happen. You will have demonstrated experience planning and delivering ATL and BTL campaigns, events & activations and PR and influencer activities and have experience developing product concepts and briefing an NPD or product development team from consumer insight through to launch.

The office is based in Takapuna and you will be rewarded with a truly supportive and collaborative team environment.  The company also offer an attractive salary and ability to work from home two days per week.

What You Will Do:

·         Brand Strategy, Planning & Growth – lead the development of fully integrated brand plans across ATL & BTL campaigns, digital, social, sponsorship, sampling, retail and activations

·         Events, PR & Influencers – own the global events strategy and calendar, bringing the brand to life through consumer activations, sampling, sporting and lifestyle partnerships, retailer events, influencer experiences and trade shows

·         Innovation & Product Development – you’ll work closely with the NPD Manager and own the ‘what & why’ of the brand products.  You’ll define the consumer need, market positioning, pricing and go-to-market strategy

·         Retail & Commercial Performance - you’ll partner closely with the sales team, retailers and distributors to ensure the brand is positioned for success in every channel and market.

·         Financial & Inventory Management – contribute to the brand P&L and pricing strategy and manage the brand marketing budgets

·         Market Analysis & Reporting - monitor category trends, sales data, competitor activity, and shopper behaviour

What You Will Have:

·         6+ years in a senior brand management or trade marketing role – beauty experience strongly preferred

·         Proven experience with ATL & BTL campaigns, Events & Activations and PR & Influencer experience working alongside external agencies

·         Excellent communication, project management and organisational skills

·         Advanced proficiency in Microsoft Excel and PowerPoint; comfortable with reporting and analytics tools

·         Passion for beauty trends and evolving consumer behaviour

·         Proactive, adaptable, and collaborative with an eye for detail

·         Comfortable operating in a fast-paced, growing business environment.

Please note we will only consider applications from people who possess the above stated skills and experience, are living in New Zealand and legally allowed to work here.

Apply Now and attach a copy of your CV and Cover Letter quoting Ref 4569.