Digital Growth Manager
PURE Sports Nutrition I Christchurch Based I Full Time
Build exceptional digital experiences. Grow customer loyalty. Drive our next chapter of growth.
At PURE Sports Nutrition, we're on an exciting growth journey. Proudly New Zealand founded, we create premium sports nutrition products trusted by everyday athletes through to elite performers across New Zealand and Australia.
Recognised in the 2026 Deloitte Fast 50 as the Upper South Island's Fastest Growing Food & Beverage Business, we're growing fast, thinking big and investing in the people who will help take PURE even further.
We are looking for an outstanding Digital Growth Manager who is passionate about creating exceptional online customer experiences, building lasting customer relationships and driving sustainable, profitable growth.
This is an opportunity to shape how customers discover, experience, shop and stay connected with PURE.
The Opportunity
Reporting to the Marketing Manager, you will lead PURE's digital growth strategy, putting the customer at the centre of everything we do.
You will take ownership of our ecommerce experience, customer lifecycle, loyalty and retention programmes, while driving digital revenue and customer acquisition across New Zealand and Australia.
Combining commercial thinking, customer insight and digital expertise, you will continually improve the customer journey, turning first-time shoppers into loyal PURE advocates.
Working alongside a passionate and collaborative marketing team, you'll play a pivotal role in shaping PURE's next stage of growth.
What You Will Be Doing
· Creating exceptional digital experiences: Own and continually improve our ecommerce platforms, delivering seamless, engaging and high-converting customer journeys from discovery through to purchase and beyond.
· Building customer loyalty and lifetime value: Lead CRM, email marketing, personalisation and lifecycle programmes that strengthen customer relationships, increase repeat purchase and build long-term loyalty.
· Driving ecommerce growth: Own online revenue performance, conversion optimisation and digital trading plans, identifying opportunities to deliver sustainable, profitable growth.
· Accelerating customer acquisition: Lead paid search, paid social, SEO and other digital channels to attract the right customers and maximise marketing effectiveness.
· Turning customer insights into action: Use customer behaviour, analytics and performance data to understand what matters to our customers and continually improve their experience.
· Leading digital innovation: Identify new technologies, platforms and opportunities to enhance the customer experience, working with internal teams and external partners to bring them to life.
What You Will Bring
We're looking for someone who is equally passionate about customers, digital experiences and commercial performance.
· Proven experience in ecommerce, digital growth or customer experience within a consumer-focused business.
· A strong understanding of customer lifecycle marketing, CRM, retention and loyalty strategies.
· A track record of improving ecommerce customer experiences, conversion and online revenue.
· Strong commercial acumen and confidence using data and customer insights to guide decisions.
· Experience across digital marketing, performance media, analytics and ecommerce platforms.
· A proactive, curious and collaborative approach, with the ability to turn ideas into measurable results.
Most importantly, you will be someone who genuinely cares about the customer experience, takes ownership and loves finding better ways to do things.
An interest in sport, health, fitness or wellbeing would be a bonus.
Why Join PURE?
We're growing fast - and this is your opportunity to grow with us.
· Award-winning growth: Join a business recognised in the 2026 Deloitte Fast 50 for outstanding Food & Beverage growth.
· Make a real impact: Shape the digital customer experience and loyalty strategy for a growing New Zealand brand.
· Exciting growth ambitions: Help take PURE to its next stage of growth across New Zealand, Australia and beyond.
· A brand with purpose: Be part of a business passionate about helping people perform at their best.
· A great team: Work alongside talented, passionate people who care about our brand, our customers and delivering exceptional results.
Ready to Grow With Us?
If you are passionate about creating outstanding digital experiences, building customer loyalty and helping ambitious brands grow, we'd love to hear from you.
Come and help shape the future of PURE Sports Nutrition.
Apply now with your CV and a short cover letter telling us why you'd be a great fit for PURE.
Applications close Thursday 19th November.