About the role
This is a senior, hands-on role with responsibility across both sales and marketing. The Sales & Marketing Manager will lead business development, manage key client and industry relationships, oversee the Artisan brand and marketing strategy, and identify opportunities to grow revenue across corporate events, weddings, private events and destination business. Working closely with the Owner and the wider events and operations team, you will take ownership of the sales and marketing function from strategy through to implementation.
Key responsibilities
Develop and implement sales and marketing strategies to drive revenue and business growth
Identify and develop new business opportunities across corporate events, DMC and incentive groups, weddings, private events and other key markets
Manage the sales pipeline from initial enquiry through qualification, proposals, quoting and conversion
Build and maintain relationships with corporate clients, DMCs, event planners, venues, tourism partners and other industry partners
Develop tailored proposals, presentations, sales collateral and campaign materials
Lead Artisan's brand positioning and ensure consistency across customer and marketing touchpoints
Plan and oversee digital marketing activity across social media, email, website and search
Manage website content, customer journeys and SEO initiatives
Develop and manage marketing campaigns, seasonal offers and new product or service launches
Monitor sales and marketing performance and provide regular commercial reporting
About you
Minimum 5 years' relevant professional experience in sales, marketing and/or business development, including experience at a senior or management level
Demonstrated experience across both sales/business development and marketing
Proven experience developing and implementing sales and marketing strategies
Proven experience managing client relationships and developing new business
Experience managing a sales pipeline, including proposals, quoting and conversion
Strong digital marketing experience across social media, email marketing and website content
Experience developing professional sales and marketing collateral
Demonstrated understanding of brand strategy, positioning and customer experience
Excellent written and verbal communication skills
Strong organisation and the ability to independently manage multiple projects and priorities
About us
Artisan Catering is a premium event catering company based in Queenstown, delivering weddings, corporate events, private celebrations and destination events throughout Queenstown and the wider region.