Product Strategy & Development

Define and execute the strategy for deposit products and Propositions aligned banks strategy
Identify market trends, customer needs, and competitive offerings to have product innovation
Develop new deposit products or enhance existing ones to improve customer value and profitability

Portfolio optimization

- Monitor and manage product-level profitability, including margins and fee income,

- Prepare financial forecasts and performance analyses to optimize pricing strategies and interest/profit rate structures

Customer Experience & Engagement

Ensure deposit products meet customer needs and deliver a seamless experience
Collaborate with marketing and customer service teams to promote products and gather feedback.
Address customer complaints and satisfaction metrics

Enhance Customer Value Proposition (CVP)

Design and refine CVPs for different customer segments through product bundling
Benchmark against competitors to ensure the bank’s offerings are differentiated and relevant.
Align product features, pricing, and service with the defined CVP
Collaborate with marketing and sales to communicate the CVP effectively
Cross Squad collaboration to deliver CVP for the segment

Risk & Compliance Oversight

- Ensure deposit products comply with regulatory requirements and internal policies

- Manage operational, financial, and model risks associated with deposit products

Market & Competitive Analysis

- Conduct ongoing research to benchmark against competitors.

- Adjust product features or pricing in response to market shifts

Launch of Segmental CVPs

Launch Retailers, Freelancers, Schools, Software house, Agri, Women entrepreneurs CVPs
Ownership of liability products to support sub segmental CVPs

Driving customer growth through engagement

Handhold consumer journey from acquisition to retention and growth
Develop and execute lifecycle strategies to increase engagement, stickiness and extend customer lifetime value through loyalty programs, behavior driving tactical campaign, community banking
Monitor customer behavior and usage patterns to trigger timely interventions with timely upsell and win-back campaigns
Collaborate with analytics to develop segmental propensity models around attrition and deepening
Roll out rules for automating personalize lifecycle communications
Data-driven decision-making: Use analytics to inform strategies and measure impact

Cross-Sell Strategy and Deepening

- Enhance PPC engaging customers to adopt additional products such as booking, payroll, saving spaces, lending etc.

- Identify cross-sell opportunities using data analytics and customer insights

- Develop bundled offerings or incentives to encourage multi-product adoption

- Ensure effective digital cross-selling as per the customer behavior and needs

- Track cross-sell performance metrics and optimize campaigns based on results

- Ensure a seamless digital experience for new products crossell

Cross-Functional Collaboration

Work with IT, operations, compliance, legal, and marketing to launch and maintain products.
Lead cross-functional teams to implement product changes or new initiatives

Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
Minimum 8 years of product, portfolio and lifecycle management
Excellent negotiation, communication, and interpersonal skills, with the ability to work collaboratively with external partners and cross-functional teams.
Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
In-depth knowledge of digital banking trends, technologies, and customer behaviors
Knowledge of regulatory requirements and industry best practices

Ability to work in a fast-paced, dynamic environment with a high degree of flexibility and adaptability