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Assistant Store Manager – Coastlands Shopping Centre, Paraparaumu

Love surf, retail, and leading from the front? We’re looking for an Assistant Store Manager to join the crew in our Coastlands store!

This is an exciting opportunity for someone with retail management experience who’s passionate about surf/skate culture and ready to take the next step in their career with one of NZ’s leading surf retailers.

Our ideal candidate is confident in leading a team, has a high standard of customer service, and is passionate about creating an epic in-store experience. You’ll support the Store Manager with daily operations, merchandising, and team development, all while keeping the vibe fun and customer-focused.

We’re after someone full-time with retail management experience who’s ready to roll up their sleeves and jump into a fast-paced, hands-on role. In return, you’ll join a passionate team with a love for the surf lifestyle, get staff discounts on the gear you love!

Sound like a bit of you?

Your key responsibilities will include:

  • Supporting the Store Manager in the day-to-day running of the store

  • Leading, motivating and inspiring the team to deliver top-level customer service

  • Contributing to recruitment, training, and team development

  • Helping manage visual merchandising and maintaining a high standard of store presentation

  • Handling store administration tasks

  • Stepping up to lead the store when the Manager is away

You are:

  • A retail superstar with at least 1 year of team leadership or management experience in a similar role

  • Passionate about people, retail, and delivering exceptional customer service

  • Skilled in merchandising with an eye for presentation

  • Confident in your communication and ready to lead from the front

  • Surf & skate-savvy

  • Flexible and reliable, with the ability to adapt and respond as needed

  • Available to work across peak retail periods, including public holidays and summer

Starting: Late November 2026

Availability: Sunday - Thursday (hours fluctuate during peak season)

Ready to apply?
Send us the following to [email protected]:
✔ A completed Backdoor application form (download it from our website under the ‘Careers’ tab)
✔ Your cover letter
✔ Your CV

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