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Love food? Chronically online? A creative hustler? Let’s talk.

At Tuckshop Studio, we’re strategists, foodies, designers and content creators who make content so good you’ll want to lick your screen. We know how Kiwis eat and drink, and we partner with New Zealand’s leading food and beverage brands to turn that insight into fresh, clever work. Smart planning plus creative flair means content that feeds audiences on their screens and on their plates.

We’re looking for a Creative Social Media Executive to join our crew.

About the role

You’ll run the day-to-day of our client accounts and be the voice of their brands online. You’ll come up with social-first content ideas and see them come to life, guard each brand’s voice and creativity across socials, and put our strategies into action by publishing content, growing communities and spotting trends before they peak.

It’s a hands-on role for someone creative, highly organised and keen to build a career in social media.

What you’ll be doing

Content and community

  • Writing witty, brand-specific captions that stop the scroll

  • Scheduling and publishing content through Meta Business Suite and Planable, with the right approvals and tagging

  • Building and managing content calendars from existing brand photography and video, and planning organic content that drives engagement

  • Keeping every post planned, briefed and approved, and managing placeholders proactively

  • Replying to comments, DMs and mentions within 12 hours in each brand’s tone of voice

  • Doing daily outreach to connect brands with new audiences, creators and fans

Trends and creators

  • Tracking memes, trending audio and platform changes so our brands are first to the party

  • Turning trends into quick, lo-fi Reels and TikToks that feel native and stay on strategy

  • Finding creators who fit each client’s look, values and budget, helping ideate PR packs and coordinating send-outs

Reporting and admin

  • Building client reports on performance and sentiment, with clear recommendations

  • Supporting quarterly reviews and helping optimise paid campaigns in Meta

  • Keeping Asana and Planable accurate and up to date, and filing and archiving content

In the studio

  • Supporting our production team and food stylists on set

  • Capturing behind-the-scenes content and appearing on camera when needed

  • Helping keep the studio running, from prep to pack-down

Please note: this role includes about 20 minutes a day of community management on weekends and over the Christmas period.

About you

  • 1–2 years’ experience in social media, ideally at an agency or managing brand accounts

  • A portfolio or accounts that show off your captions and short-form video

  • Hands-on experience with a scheduling tool like Planable or Notion (Meta Business Suite experience is a bonus)

  • Quick on your feet: you can turn an idea into a post before the trend’s gone cold

  • Highly organised: you can juggle several client accounts and deadlines at once

  • Socially fluent: you understand what makes different online communities tick

  • A sharp writer: your captions are witty, clear and always on-brand

  • Proactive and coachable: you get stuck in, ask good questions and welcome feedback

  • A genuine foodie: you follow chefs and restaurants, and the local hospo scene excites you

What’s in it for you

  • Mentorship: learn directly from our senior team, with real support to grow your career

  • Great brands: work across a portfolio of much-loved food and beverage brands

  • A voice: fresh ideas are welcome, and you’ll have room to pitch yours

  • Good people: a supportive, fun crew that works hard and celebrates wins together

  • The perks: team lunches, recipe taste-testing and plenty of client products to sample

Sound like you?
Apply with your CV and a link to your portfolio or the accounts you’ve run. Bonus points for showing us your favourite caption you’ve ever written.