An opportunity for a commercially minded B2B marketer to own marketing and lead generation at a growing food ingredients business. This is a hands-on, results-driven role where HubSpot and AI tools sit at the centre of how you work, turning interest into qualified leads for the sales team.
Growth Marketing Executive
Location: Coalville
£30,000 – £35,000 per annum + Excellent Benefits
Full-time, Permanent
Hours: 40 hours per week (30 minutes unpaid lunch)
Please note: you must be authorised to work in the UK.
About Us
The BakeRite Company is an experienced importer, stockist and distributor of healthy, natural and free-from ingredients for the specialist bakery and food and drink markets. We are a stable, family-owned business with open communication, accessible leadership and a collaborative team culture.
About the Role
Reporting to the Sales & Marketing Manager, you will drive BakeRite’s marketing and lead generation, working closely with Sales, NPD and senior management. The aim is a strong, consistent BakeRite brand and a steady flow of the right leads, with marketing measured by the results it delivers. This role is office-based in Coalville.
Key responsibilities
- Plan and deliver marketing campaigns on time and within budget, and act as guardian of the BakeRite brand
- Build target account lists in HubSpot, set up lead scoring and routing, and qualify website enquiries before handing them to Sales
- Create landing pages, gated content and targeted email campaigns, and lead our move of email marketing into HubSpot
- Manage the website, SEO and LinkedIn, including a weekly post and a monthly market update
- Use Claude and other AI tools daily to build repeatable workflows that research markets and accounts, draft content and automate routine tasks
- Keep HubSpot data clean and report monthly on leads, conversion and campaign results
- Produce sales collateral, including the company presentation, product sheets and the annual brochure and catalogue, and organise trade shows, client visits and sample packs
About You
Skills and experience
- 2–3 years’ B2B marketing experience
- Hands-on HubSpot (or similar CRM and email platform) experience
- Practical use of generative AI tools such as Claude, ChatGPT or Copilot at work, with examples you can show us
- Website CMS, SEO and LinkedIn experience, with working knowledge of UK GDPR and PECR as they apply to marketing
- Excellent written English, with strong copywriting and proofreading skills
- Strong analytical skills and confidence with data, Excel and reporting
- Well organised, with experience planning events, visits or similar logistics
Desirable
- Food, ingredients, bakery, FMCG or B2B manufacturing experience
- HubSpot Academy certifications
- Experience building AI-driven workflows (Claude projects and skills, Zapier, Make)
- Canva and/or Adobe skills, plus photography and video
- A marketing degree or CIM qualification
- Full UK driving licence
Benefits
- Competitive remuneration package, enhanced pension contributions and enhanced sick pay scheme
- 20 days holiday plus your birthday off, plus bank holidays (29 days per annum)
- Additional holiday entitlement for long service
- Access to company-funded private medical insurance for you and your family
- Free breakfast and lunch, with soft drinks, tea and coffee available all day
- Funded opportunities for ongoing training and professional development
- Modern Coalville office with free on-site parking and EV charging