About the role

Reporting to the General Manager, this newly created role will lead business development and marketing initiatives that support Shorecare's Urgent Care growth strategy. The focus will be on building strong relationships with healthcare providers and community partners, identifying opportunities to increase patient volumes, and enhancing awareness of Shorecare's services across the North Shore and wider Auckland region.

Key responsibilities

• Develop and implement business development and marketing plans aligned with Shorecare's strategic priorities.

• Build and maintain relationships with general practices, aged care providers, allied health professionals, specialists, pharmacies and other referral partners.

• Promote Shorecare services within the community and identify opportunities to strengthen referral networks.

• Coordinate marketing activities across digital, social media, print, and community channels.

• Monitor and report on business development activity, marketing outcomes, patient growth trends, and market opportunities.

• Support the evaluation and development of new services and growth initiatives approved by the organisation.

• Provide project management support for strategic initiatives, including contributing to new business cases and other approved growth projects.

About you

• Experience in business development, account management, stakeholder engagement, marketing, or a related field.

• Confident relationship builder with strong communication skills.

• Commercial awareness and ability to work independently while collaborating effectively with a wider team.

• Knowledge of the New Zealand healthcare sector and referral pathways is an advantage.

About us

Shorecare operates two urgent care clinics on Auckland's North Shore since 1973, providing accessible, high-quality healthcare to our communities. As we continue to grow, we are seeking a Business Development and Marketing Manager to help strengthen referral relationships, increase community awareness, support patient growth, and contribute to the achievement of our strategic objectives.