Product Marketing Manager
Location: Taunton, Hybrid (minimum 2 days per week in the office)
Salary: £300 per day
Job Type: 6 Month Contract
REED Marketing & Creative are pleased to be partnering with a globally recognised organisation operating within a highly technical, data-led environment to recruit a Product Marketing Manager on an initial 6-month contract. This is an exciting opportunity to join a growing Product Marketing function and play a key role in bringing innovative products and services to market across a global customer base.

The Role
Reporting to the Head of Product Marketing, you will lead product marketing activities across a portfolio of products, taking ownership of go-to-market strategy, positioning, proposition development and customer adoption initiatives. Working closely with Product Management, Digital, Campaigns, Commercial and Partner teams, you will help drive successful product launches and long-term commercial growth.

Key Responsibilities
Develop and deliver go-to-market strategies for new and existing products.
Create compelling product positioning, messaging and value propositions.
Use customer, market and competitive insight to validate opportunities and shape product strategy.
Lead product marketing plans that support successful market introduction and customer adoption.
Work with cross-functional stakeholders to align commercial priorities and marketing activity.
Support demand generation, partner enablement and lifecycle marketing initiatives.
Monitor product performance and recommend improvements to maximise adoption and commercial success.
Manage multiple product launches and workstreams simultaneously.

Experience & Skills required
Proven product marketing experience within a complex B2B environment.
Strong experience developing and executing go-to-market strategies.
Background within technology, digital services, SaaS, data solutions or similarly technical environments.
Expertise in product positioning, value proposition development and messaging.
Experience using customer and market insight to drive commercial decision-making.
Strong commercial mindset with the ability to drive customer adoption and growth.
Excellent stakeholder management and influencing skills within matrix organisations.

Interested? Apply online or contact Jo Aldred at Reed Marketing & Creative