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Job Description – Business Development Manager

Company: SKY PUBLICITY
Website: https://skypublicity.in/
HO Location: Borivali East

Position: BDM – Outdoor Advertising
Experience: Minimum 2–5 years
Work Timings: 10.30 AM to 7 PM
Off Days: 2 Saturdays off and All Sundays off
Qualification: Graduate in Any Stream
Reporting To: Sr. Manager – Sales & Marketing

About SKY PUBLICITY

SKY PUBLICITY is a leading Outdoor Advertising (OOH) company specializing in hoardings, bus shelters, transit media, and innovative branding solutions. We work with reputed brands across real estate, finance, automobile, education, and retail sectors.

Key Responsibilities

1. Business Development & Lead Generation

  • Identify and generate new business opportunities through networking, references, cold calling, LinkedIn, and market research.

  • Schedule meetings with prospective clients and decision-makers.

  • Build and maintain a strong pipeline of qualified leads.

2. Client Acquisition & Sales

  • Understand client marketing objectives and propose suitable outdoor advertising solutions.

  • Present media plans, proposals, and campaign recommendations.

  • Negotiate commercial terms and close deals.

  • Achieve monthly, quarterly, and annual sales targets.

3. Client Relationship Management

  • Develop and maintain long-term relationships with clients and agencies.

  • Ensure high levels of client satisfaction and repeat business.

  • Coordinate with internal teams to ensure smooth campaign execution.

4. Market Intelligence

  • Track competitor activities, market trends, and emerging opportunities.

  • Provide feedback on client requirements and industry developments.

  • Suggest innovative media solutions to enhance client campaigns.

5. Reporting & Documentation

  • Maintain accurate records of client interactions and sales activities.

  • Submit weekly sales reports and pipeline updates.

  • Follow up on quotations, proposals, agreements, and payments.

Desired Skills

  • Strong communication and presentation skills.

  • Excellent negotiation and relationship-building abilities.

  • Self-motivated and target-oriented.

  • Knowledge of Outdoor Advertising (OOH), Media Sales, Real Estate Marketing, or Advertising Industry will be preferred.

  • Good understanding of Microsoft Excel, PowerPoint, and CRM tools.

What We Offer

  • Attractive Salary + Performance Incentives

  • Growth Opportunities in the Outdoor Advertising Industry

  • Exposure to Leading Brands and Marketing Campaigns

  • Supportive and Professional Work Environment

Success Metrics

  • New clients acquired every month.

  • Revenue generated from new and existing clients.

  • Number of client meetings and presentations conducted.

  • Client retention and repeat business.

  • Achievement of assigned sales targets.

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