Key Responsibilities
- Doctor & Referral Networking:
- Build and maintain strong, ongoing relationships with general practitioners (GPs), local clinics, diagnostic centers, and specialist networks.
- Conduct regular field visits to drive patient referrals.
- Camps, Events & Community Outreach:
- Plan, organize, and execute free health check-up camps, medical camps, and public awareness programs in local neighborhoods.
- Coordinate Continuing Medical Education (CME) programs, workshops, and medical conferences for doctors.
- Corporate & TPA / Insurance Tie-Ups:
- Establish and manage corporate wellness programs, employee health check-up packages, and institutional tie-ups.
- Collaborate with third-party administrators (TPAs) and insurance companies to expand service reach.
- Digital & Brand Presence:
- Support digital marketing efforts, including managing social media channels (Facebook, Instagram, LinkedIn), updating Google Business Profiles, and collecting ethical patient feedback/reviews.
- Coordinate with graphic designers or agencies to create brochures, digital reels, flyers, and campaign creatives.
- Market Intelligence & Reporting:
- Track competitor pricing, new healthcare offerings, and local market trends.
- Maintain daily and weekly logs of field visits, patient leads, conversions, and campaign ROI, reporting directly to the Marketing Manager or Hospital Administrator.
- Doctor & Referral Networking: