Remote | Contract | 0.8 FTE Equivalent
Drive membership growth and engagement for New Zealand's independent voice for retirement village residents.
Manage marketing, communications, digital engagement and organisational delivery.
Deliver an established strategic work programme while supporting sustainable membership growth and organisational performance.
Remote, flexible role with genuine autonomy and impact.
About us
RVResidents Association of New Zealand is the independent voice for retirement village residents.
We provide information, support and advocacy to help residents understand their rights, navigate issues and have their voices heard. We work constructively with government, regulators and industry stakeholders to improve outcomes for the thousands of New Zealanders who call retirement villages home.
As the organisation evolves, we're looking for a General Manager, Growth & Engagement to deliver our established strategic priorities, strengthen member engagement and support sustainable membership growth.
The opportunity
This is a broad, hands-on role for someone who enjoys combining digital marketing, communications, membership growth and organisational management.
The foundations are already in place. We have a clear strategic direction, established systems and an established work programme. Your focus will be on delivering organisational priorities, strengthening member engagement, growing membership and ensuring the organisation operates effectively and efficiently.
Reporting to the National Executive, you'll manage day-to-day operations, marketing, communications, digital engagement and member acquisition activities.
What you'll be doing
Membership Growth & Engagement
Deliver membership growth, acquisition, retention and engagement initiatives.
Work with Regional Leaders and volunteers to support local membership growth activities.
Monitor membership performance and identify opportunities for improvement.
Operations & Delivery
Manage delivery of the Strategic Plan and Operational Delivery Plan.
Coordinate organisational projects, initiatives and priorities.
Manage contractors, suppliers and service providers.
Support budgeting, reporting and performance monitoring.
Ensure operational systems and processes remain effective and fit for purpose.
Marketing & Communications
Manage the organisation's marketing, communications and engagement activities.
Develop and deliver member communications, newsletters and organisational updates.
Coordinate campaigns that promote RVResidents' services, resources and impact.
Create and manage content across multiple communication channels.
Digital Marketing & Online Engagement
Manage RVResidents' website, email marketing and social media channels.
Develop and optimise paid campaigns across Google Ads and Meta platforms.
Maintain website content and ensure a strong online user experience.
Monitor and report on digital marketing performance.
Stakeholder Relationships
Maintain effective relationships with members, volunteers, partners and sector stakeholders.
Represent the organisation at meetings, events and forums as required.
About you
You'll likely bring:
Experience in a senior operations, membership, marketing, communications or management role.
Experience delivering membership growth, customer acquisition or engagement initiatives.
Strong marketing, communications and stakeholder engagement experience.
Experience managing websites, email marketing, social media, Google Ads and Meta advertising.
Experience delivering digital marketing campaigns and analysing performance data.
Strong project management, organisational and budgeting skills.
Excellent written communication skills.
High proficiency with Microsoft 365 and cloud-based business systems.
Ability to work independently and manage competing priorities.
Bonus points if you have:
Experience in a membership, advocacy, community or not-for-profit organisation.
Experience working with volunteers, committees or boards.
Knowledge of the retirement village, aged care or community sectors.
Relevant tertiary qualification and/or equivalent professional experience.
Why join RVResidents?
Make a genuine difference to the lives of older New Zealanders.
Enjoy flexibility and remote working arrangements.
Manage a diverse portfolio spanning membership growth, communications, digital engagement and organisational performance.
Work closely with a committed and supportive National Executive.
Help ensure retirement village residents across New Zealand are informed, supported and heard.
Apply now
If you're an experienced operator who enjoys driving membership growth, strengthening engagement and delivering organisational outcomes, we'd love to hear from you.
To apply, please submit your CV and a brief cover letter outlining your experience in marketing, communications and digital engagement, your experience driving membership growth or audience engagement, and why you're interested in joining RVResidents.
Applications will be reviewed as they are received.