Senior Data Analyst Up to £90,000
Fully Remote (UK)
I'm hiring a Senior Data Analyst for a fast-growing, product-led betting business where analytics sits at the heart of decision-making.
This is a broad, commercially focused analytics role for someone who can combine strong SQL, stakeholder engagement, and BI expertise to help shape product, growth, customer, and commercial decisions. You'll be joining a business with a highly mature analytics environment, a modern data stack, and a genuine appetite for data-driven decision making.
The role You'll sit within the Analytics team, reporting into the Analytics Manager, and act as a senior individual contributor supporting stakeholders across:
Product
Growth
Commercial
Trading
Sportsbook
Casino
This role isn't about being given perfectly defined briefs.
They're looking for someone who can take vague business questions, understand what stakeholders are really trying to solve, and translate those challenges into structured analytical approaches and meaningful recommendations.
What you'll be doing Build and improve BI reporting and self-serve analytics capabilities using Omni.
Translate stakeholder requests into clear analytical frameworks and delivery plans.
Support strategic projects including customer intelligence, segmentation, lifecycle engagement, and experimentation.
Create dashboards, tools, and analysis that help stakeholders answer questions independently.
Partner closely with Product, Growth, Commercial, Trading, Casino and Sportsbook teams.
Identify opportunities, risks, and behavioural trends within customer and commercial data.
Support experimentation and A/B testing initiatives.
Help raise BI standards and improve analytical maturity across the organisation.
The team You'll join a growing analytics function and work alongside a team of Senior Data Analysts, an Analytics Manager, a BI Analyst and Analytics Engineering support.

The wider team is focused on

Customer intelligence
Product analytics
Experimentation
Self-serve analytics
Commercial performance
Growth analytics
This role is expected to operate with a high degree of autonomy and ownership
What they're looking for Must-haves 5+ years' experience in data analytics.
Advanced SQL skills.
Strong BI experience (ideally Looker, Omni, or similar semantic-layer tools).
Experience building dashboards and self-serve analytics solutions.
Strong stakeholder engagement and communication skills.
Ability to independently structure and deliver analytical work.
Experience influencing business decisions through insight and recommendations.
Strongly preferred Betting, gaming, gambling, fintech, travel, marketplace, or other high-frequency consumer environments.
Experimentation and A/B testing experience.
Customer, product, or growth analytics experience.
Nice to have dbt exposure
Python experience
Conversational or natural-language analytics exposure
What success looks like Within the first 6-12 months you'll:
Build trusted relationships across Product, Growth and Commercial teams.
Improve reporting quality and consistency.
Deliver self-serve tools that reduce reactive requests.
Make a meaningful contribution to customer intelligence initiatives.
Deliver analysis that influences real commercial decisions.
Why this role? Fully remote working
Modern analytics stack
Strong product and growth culture
Significant ownership and autonomy
Opportunity to shape the future of BI and self-serve analytics
Exposure to experimentation, customer intelligence, and new market expansion
High-growth environment where data genuinely influences decision-making
Package Up to £90,000 salary
Private health insurance
Income protection
Enhanced holiday allowance
Fully supported home office setup
Retail discounts and perks
Quarterly socials
Strong progression opportunities into strategic analytics roles
Interview process Introductory discussion with the Analytics Manager
Technical case study and panel interview