About the role
This is a new business role first. You'll drive foodservice growth across the Upper North Island, with a focus on route, petrol and key foodservice customers. You'll open doors, win customers, then grow them. You'll be out in market, at events and in cafés, building our presence in the hospo community and delivering against volume, revenue and margin targets.
Key responsibilities
Win new foodservice business by opening doors and converting opportunities
Build and manage a strong pipeline from prospecting through to close
Immerse yourself in the hospo scene: attend industry events, trade shows and coffee community gatherings
Grow existing accounts through range, distribution and usage
Build relationships with distributors, coffee roasters, route customers, petrol operators and large end user accounts
Lead commercial conversations on pricing, range and activation
Work closely with our marketing team to plan activations, shape in-market campaigns and feed back customer insight
Secure listings and early adoption for new products with priority customers
Make sure new customers are onboarded well and supported after the sale
Keep the CRM updated on pipeline, wins and key opportunities.
About you
2+ years in B2B sales, ideally foodservice, beverage or FMCG
A proven record of winning new business, plus the ability to grow accounts once won
Strong connections in the Upper North Island hospo, café or coffee roaster scene (a big plus)
Confidence leading commercial conversations on pricing and margin
Energy to be out in market and at events, representing the brands
A collaborative approach to working with marketing
Self-motivation and discipline to run your own territory
Full, clean NZ driver's licence
Genuine interest in plant-based, sustainable food.
About us
Good & Humble brings together two pioneers of New Zealand's plant-based movement: Otis Oat Milk, a leader in NZ-made oat milk, and All Good, known for Fairtrade bananas and premium plant milks. We're a small but mighty team with big ambitions. Proudly Kiwi, purpose-led and commercially driven, we're building a better food future and the business to back it.