Digital Marketing Executive

The storyteller and scheduler behind Youthville's digital buzz — one post, one campaign, one platform at a time

Youthville isn't just a place to stay — it's a place to belong. We're building India's most loved youth hospitality brand: fully-managed, community-driven co-living and student housing spaces that turn strangers into friends and flats into homes. With a hospitality-first mindset, a fast-growing footprint, and an ambitious 10X growth journey ahead, Youthville is where young, energetic people come to build careers as vibrant as the communities we create.

Our Vision

To become India's most trusted and preferred youth hospitality brand — creating memorable living experiences and vibrant communities for students, professionals, and travellers across the country.

Our Mission

•      Provide safe, comfortable, and community-driven accommodation experiences.

•      Deliver exceptional hospitality with customer satisfaction at the core.

•      Build long-term relationships with students, corporates, institutions, and travellers.

•      Continuously innovate and expand while maintaining high service standards and operational excellence.

If you live for a well-planned content calendar, know exactly when to post for maximum engagement, and love juggling five things at once without dropping the ball — this role is for you. As Digital Marketing Executive, you'll be the driving force behind Youthville's day-to-day digital presence: running our social platforms, executing campaigns, keeping our online listings sharp, and working hand-in-hand with designers, SEO, performance marketing, and MarTech teammates to keep the whole engine moving. In our lean, fast-paced team, you'll wear many hats — and every one of them will help build the Youthville brand.

Requirements

Social Media Management & Content Execution

•      Manage day-to-day operations of all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent brand presence and tone.

•      Plan, create, and maintain monthly and weekly social media calendars aligned with marketing objectives and campaigns.

•      Schedule posts, reels, stories, and campaigns using social media automation tools, ensuring timely publishing.

•      Monitor comments, messages, and mentions, and coordinate responses or escalation as required.

•      Ensure all digital communication adheres to brand guidelines and approved visual identity.

Campaigns, Content & Vendor Coordination

•      Execute digital campaigns for property launches, seasonal promotions, offers, and brand awareness initiatives.

•      Coordinate with the Content Curator (Graphic Designer / Video Editor) to brief, review, and finalize creatives as per campaign needs.

•      Coordinate with external vendors, freelancers, and agencies for digital content and execution requirements.

•      Provide design and digital support for offline campaigns, including QR codes, landing pages, and tracking mechanisms.

•      Support digital execution during property launches, events, and high-priority marketing initiatives.

Online Presence & Marketplace Management

•      Manage and update listings on online marketplaces and portals, ensuring accuracy of pricing, images, and descriptions.

•      Manage and optimize Google My Business (GMB) profiles for all properties, including posts, photos, offers, and review coordination.

•      Ensure strong digital presence across discovery platforms and local search assets.

MarTech, Automation & Lead Support

•      Manage lead capture forms and ensure smooth integration with CRM/LMS in coordination with the Marketing Technology Executive.

•      Support social chat automations, lead journey flows, and basic automation setup with tech teams.

•      Coordinate landing page content, optimization, and updates with the MarTech and Performance Marketing teams.

Content, SEO & Performance Marketing Support

•      Write or assist in writing blogs, captions, website content, and campaign copy as required.

•      Coordinate with the SEO Executive for blogs, on-page content updates, and keyword-aligned content execution.

•      Coordinate with the Performance Marketer on creative requirements, content changes, and campaign optimization inputs.

Cross-Functional Collaboration

•      Work closely with offline marketing, branding, and internal departments for integrated marketing execution.

•      Handle additional digital or marketing-related tasks as required, given the lean team structure.

Reporting & Optimization

•      Prepare weekly and monthly reports on social media performance, campaign execution, and engagement trends.

•      Analyze performance data to suggest improvements in content formats, posting strategy, and engagement.

Benefits

•      Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.

•      1–3 years of experience in social media management, digital marketing, or content execution.

•      Hands-on experience with social media scheduling and automation tools.

•      Working knowledge of Google My Business, online marketplaces/listing platforms, and basic SEO concepts.

•      Comfortable writing captions, short-form copy, and basic blog/website content.

•      Familiarity with CRM/lead capture integrations is an added advantage.

•      Strong coordination skills to work with designers, vendors, and cross-functional marketing teams.

•      Detail-oriented, organized, and comfortable managing multiple campaigns at once in a fast-paced startup environment.

•      A real shot at owning outcomes, not just tasks — we hand you the wheel early.

•      Attractive salary package plus performance incentives.

•      Career growth at the speed of our expansion — we're growing fast, and so will you.

•      An energetic, young, and supportive team that has each other's backs.

•      Front-row exposure to startup culture, leadership decisions, and a brand being built in real time.

•      A hands-on role where your posts, campaigns, and ideas go live and get seen — fast.

•      Direct exposure to every corner of the marketing function, from content to CRM to performance.

If this sounds like your kind of energy, we'd love to hear from you.

Send your CV to: [email protected]

Contact: 8484093413

Website: www.youthvillehostel.com