About us
BERNINA has been one of New Zealand's favourite sewing brands for over 60 years. As a family-owned Swiss company, we're one of the world's leading sewing, quilting and embroidery machine manufacturers, known for precision, innovation and quality. Our Wellington-based team supports a dedicated network of BERNINA retailers across New Zealand.
About the role
Reporting to the Managing Director, you'll drive sales growth, dealer support and brand standards across our New Zealand dealer network. This field-based role has the full backing of our Head Office team.
Key responsibilities
Build strong relationships with BERNINA dealers through regular visits, phone and email
Develop business plans and set growth-focused sales targets with each dealer, then monitor their progress
Analyse dealer performance and support dealers to reach their sales and profitability goals
Increase awareness of BERNINA, bernette and other products we distribute
Support sales campaigns, product launches and in-store events
Deliver product training and business support, working with our marketing, education and technical teams
Represent BERNINA at trade shows and events, including some weekend shows
Report on area performance and share market and competitor insights
About you
Sales, account management or territory management experience, ideally in the craft, wholesale or retail industry
Self-motivated and results-driven, with the ability to work autonomously
Strong commercial, analytical and problem-solving skills
Excellent communication, presentation and relationship-building skills
Highly organised, with good time management
Flexible, with a can-do attitude and willingness to work some weekends
Happy to travel throughout New Zealand regularly, typically fortnightly
Full driver's licence and reliable vehicle
New Zealand work rights required
Benefits
The chance to represent a respected, premium global brand
A supportive, family-owned company that invests in its people
Product training and professional development