Deputy Manager - Marketing

Manipal Hospitals

1.       Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.

2.       This professional is responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms, such as Google Ads, Facebook Ads, and other social media channels.

3.       Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Pardot, Tableau.

4.       Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.

5.       In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

6.       Lead and support the implementation of our paid marketing strategies

7.       Examine correlations between prospecting activities, revenue, and budget

8.       Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports

9.       Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

10.   Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs

11.   Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs

12.   Coordinate, supervise and inspire members of our paid marketing team

13.   Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

14.   Monitor market intelligence and keep track on competitor movement and market situation