About TETR
Five years ago, we started Masters’ Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?
After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements?
Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.
Masters’ Union is now ranked among the top 2 B-schools in the country based on placement records.
With our growing global recognition, we realized that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.
Thus, the idea of Tetr was born.
Picture this: a business program that isn't just about textbooks and lectures—it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.
If this excites you, and you resonate with our vision, then we’d love for you to come and build with us.
About this role
We’re looking for an Associate Creative Director who lives on the internet, thinks like a creator, and executes like a producer. Someone who understands both agency and brand thinking, knows how to take an idea from a blank page to a finished piece of content, and has a sharp instinct for what makes people stop scrolling. You should have experience creating or scaling organic social content, understand how platforms work, and be obsessed with hooks, culture, formats, trends and storytelling. You probably scroll way too much — but you know exactly why you stopped scrolling.
At Tetr, you’ll work across films, social, documentaries, podcasts and brand campaigns — turning the ups, downs, experiments, adventures and breakthroughs of Tetr students into stories that inspire, entertain and travel globally. You’ll be hands-on across the entire creative process — from brainstorm to script to shoot to edit. The Person We’re Looking For Part Creator. Part Creative. Part Producer. Part Internet obsessive.
Someone who can walk into a room with a blank page, come up with a big idea, get it made quickly, and then obsess over the first three seconds of the final edit.
You don't just make content. You know why people watch it.
Specifically, this role will involve
- Conceptualizing and develop stories, scripts, campaigns and content formats across social, brand, documentaries, podcasts and digital platforms.
- Working closely with the Creative Director to translate the broader creative vision into sharp, executable ideas.
- Taking ownership of ideas from concept → script → shoot → edit → final cut.
- Directing and supporting shoots across social content, founder stories, mini-series, documentaries and podcasts.
- Creating content that is social-first, culturally relevant and built for organic distribution.
- Developing strong hooks, narratives and formats designed to drive views, retention, shares and conversation.
- Working closely with editors, videographers, designers and producers to bring ideas to life.
- Giving clear creative direction across editing, pacing, sound, motion, visuals and storytelling.
- Helping build repeatable content formats, series and IPs that can scale across platforms.
- Staying constantly plugged into culture, creators, memes, trends, formats and emerging platforms.
- Tracking what is performing and use those learnings to make the next piece of content better.
- Collaborating with Content, Marketing, Brand and Production teams to execute high-impact work at speed.
- Travelling globally when required to capture Tetr’s student experiences, campuses and stories.
Ideal candidate will have
- 2–5 years of experience across creative, content, advertising, production, brand storytelling or a combination of agency and brand-side experience.
- Strong portfolio of social-first, branded or editorial content.
- Experience creating or contributing to high-performing or viral organic content.
- Strong understanding of Instagram, YouTube, TikTok and emerging social formats.
- You understand hooks, retention, watch time, shareability and the importance of the first three seconds.
- Strong creative writing and conceptualisation skills.
- Comfortable directing shoots and working with cameras, talent, crews and production teams.
- Strong understanding of editing, pacing, music, sound, visual storytelling and post-production.
- Someone who is obsessed with speed and can move from idea to execution without endless hand-holding.
- Highly internet-native — you know what's trending, but more importantly, you understand why it's working.
- Strong creative instincts with the ability to balance brand storytelling with social-native content.
- Curious, experimental and constantly looking for better ways to tell a story.
- Comfortable working in a fast-paced, ambiguous and highly ambitious environment.
- Willing and excited to travel globally when required.