Performance Marketing role with emphasis on Lead Gen.
PPC-led, but to include Paid Social, Display and Content, with scope for testing and innovation.
B2B and B2C, EMEA remit, working 1 day/week in the office in North London.

Client Details
The company is a global logistics business, with both B2B and B2C audiences, and a diverse service offering which continues to evolve in line with technology and the changing needs of its audiences.
You will be joining an EMEA team of 4 based in North London office of 100+ people. They offer flexible hybrid working - 1 day/week minimum, and otherwise as many days as you would like to go in!
They are looking for a long-term hire - someone enthusiastic, approachable and ambitious, who wants to take ownership and make a difference.

Description
Reporting into the Head of Performance Marketing
Lead the strategy for performance marketing across EMEA, feeding in insights from local stakeholders, setting strategy and KPIs, with an emphasis on Lead Generation
Manage an external agency to deliver PPC, Paid Social and Display campaigns, and be hands-on in allocating budgets and optimising
Working with the in-house content team to measure performance of content activity
Work with design team and website team
Build strong relationships with stakeholders in each market to drive effective, targeted work
Manage six-figure budgets
Proactively drive test-and-learn, innovation, and try out new ads and formats to drive volume and quality of leads
Develop and maintain reports to track key performance metrics, showing leads, content and AI visibility
Analyse campaign performance data and present actionable insights to stakeholders
Stay up-to-date with trends and innovations in performance marketing.

Profile

The successful Performance Marketing Manager should have

PPC specialism - strong knowledge of digital advertising platforms like Google Ads and Meta Ads.
Broad comfort zone across digital - Paid Social, Content, Display, happy to be proactive in trying new things
Strong collaboration and communication skills to work with various stakeholders.
Proven track record for Lead Gen
B2B experience
Open to sector background - happy for the candidate to bring learnings and transferable insights from other sectors and a fresh approach
Confident managing six-figure budgets across international regions
Confident leading performance strategy and managing a performance marketing agency
Ability to manage multiple campaigns and priorities effectively.

Job Offer
Salary £50,000 - £60,000, depending on experience
10% performance bonus
Pension
Perkbox for personalised benefits and rewards